Jobloria
Director of Marketing
True North Consultants
Location : Dallas, TX, 75201
Job Type : Full Time / Part Time
Salary : $120,000 - $130,000
Date Posted : 1 December 2025
Director of Marketing
Job Description – Director of Marketing (Retail Industry)Must be Bilingual SpanishPosition Overview
We are seeking an experienced and results-driven Bilingual
Key Responsibilities
Qualifications & Skills
What We Offer
Job Description – Director of Marketing (Retail Industry)Must be Bilingual Spanish
Position Overview
We are seeking an experienced and results-driven BilingualMarketing Managerto lead our retail marketing strategy. The Marketing Manager will oversee campaigns, promotions, customer engagement initiatives, and brand development efforts that drive foot traffic, boost sales, and strengthen customer loyalty. This role requires both strategic vision and hands-on execution, with a strong understanding of consumer behavior in the retail sector.
Key Responsibilities
- Strategic Planning & Execution
Develop and implement annual marketing plans aligned with business objectives.
Identify growth opportunities across physical stores and online retail channels.
Oversee branding consistency across all touchpoints.
- Campaign Management
Plan, launch, and optimize marketing campaigns (digital, print, in-store, social media, email).
Coordinate seasonal and promotional campaigns to maximize customer engagement and sales.
Track ROI of campaigns and optimize performance.
- Customer Engagement & Loyalty
Develop strategies to enhance customer experience and retention.
Manage loyalty programs, customer feedback, and CRM systems.
Leverage data insights to personalize campaigns.
- Cross-Functional Collaboration
Partner with Sales, Merchandising, and Operations teams to align marketing initiatives with retail objectives.
Work closely with vendors, agencies, and media partners.
- Market Research & Analytics
Conduct market research to identify consumer trends and competitor activities.
Monitor key marketing metrics and prepare performance reports for leadership.
Qualifications & Skills
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
5+ years of marketing experience, with at least 2 years in retail or consumer-facing industries.
Strong knowledge of digital marketing, social media, SEO/SEM, and retail promotions.
Excellent leadership, project management, and organizational skills.
Analytical mindset with experience in data-driven decision making.
Strong communication and interpersonal skills to influence across teams.
What We Offer
Competitive salary and performance-based incentives.
Opportunities for professional growth within the retail sector.
Collaborative and dynamic work environment.
Employee discounts and wellness benefits.
Freqently Asked Questions
Success as a Director of Marketing in Dallas's retail industry hinges on strategic vision, bilingual communication skills, and strong collaboration across sales and merchandising teams. Dallas's diverse consumer base especially values cultural fluency, making bilingual Spanish proficiency a key differentiator.
Marketing directors tailor campaigns by leveraging Dallas's retail trends, emphasizing both online and in-store experiences. They integrate regional cultural insights and seasonal events, optimizing digital and physical promotions to resonate with the city's unique shopper behaviors.
A bachelor’s degree in marketing or business is fundamental, with an MBA offering a competitive edge. Practical experience in retail marketing combined with digital expertise, data analysis, and bilingual skills significantly enhances leadership prospects in this field.
At True North Consultants, the Director of Marketing must seamlessly merge strategic planning with hands-on campaign execution in a bilingual environment. Navigating multi-channel retail marketing while fostering brand loyalty in a competitive Dallas market requires agility and data-driven decision-making.
True North Consultants offers a dynamic work culture fostering continuous learning, competitive compensation, and wellness benefits. The company encourages innovation in retail marketing strategies, providing resources to expand leadership skills and drive impactful regional campaigns.
In Dallas, Directors of Marketing in retail typically earn between $110,000 and $140,000 annually, depending on experience and bilingual skills. Performance incentives and benefits further enhance total compensation, reflecting the role's strategic importance in driving sales and brand growth.
Bilingual Spanish proficiency enables deeper engagement with Dallas’s diverse communities, enhancing personalized marketing campaigns and customer loyalty programs. This skill bridges cultural gaps, boosts brand resonance, and supports data-driven strategies tailored to bilingual consumer behaviors.
Dallas’s growing retail sector demands a distinct blend of bilingual communication, regional market insight, and multi-channel marketing expertise. The city's demographic diversity and retail competition create a dynamic environment where innovative, culturally savvy leadership is essential.
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