Jobloria
Director of Marketing
Horizon Search, Inc.
Location : Dallas, TX, 75201
Job Type : Full Time / Part Time
Salary : $120,000 - $130,000
Date Posted : 1 December 2025
Job Description – Director of Marketing (Retail Industry)Must be Bilingual SpanishPosition Overview
We are seeking an experienced and results-driven Bilingual
Key Responsibilities
Qualifications & Skills
What We Offer
Job Description – Director of Marketing (Retail Industry)Must be Bilingual Spanish
Position Overview
We are seeking an experienced and results-driven BilingualMarketing Managerto lead our retail marketing strategy. The Marketing Manager will oversee campaigns, promotions, customer engagement initiatives, and brand development efforts that drive foot traffic, boost sales, and strengthen customer loyalty. This role requires both strategic vision and hands-on execution, with a strong understanding of consumer behavior in the retail sector.
Key Responsibilities
- Strategic Planning & Execution
Develop and implement annual marketing plans aligned with business objectives.
Identify growth opportunities across physical stores and online retail channels.
Oversee branding consistency across all touchpoints.
- Campaign Management
Plan, launch, and optimize marketing campaigns (digital, print, in-store, social media, email).
Coordinate seasonal and promotional campaigns to maximize customer engagement and sales.
Track ROI of campaigns and optimize performance.
- Customer Engagement & Loyalty
Develop strategies to enhance customer experience and retention.
Manage loyalty programs, customer feedback, and CRM systems.
Leverage data insights to personalize campaigns.
- Cross-Functional Collaboration
Partner with Sales, Merchandising, and Operations teams to align marketing initiatives with retail objectives.
Work closely with vendors, agencies, and media partners.
- Market Research & Analytics
Conduct market research to identify consumer trends and competitor activities.
Monitor key marketing metrics and prepare performance reports for leadership.
Qualifications & Skills
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
5+ years of marketing experience, with at least 2 years in retail or consumer-facing industries.
Strong knowledge of digital marketing, social media, SEO/SEM, and retail promotions.
Excellent leadership, project management, and organizational skills.
Analytical mindset with experience in data-driven decision making.
Strong communication and interpersonal skills to influence across teams.
What We Offer
Competitive salary and performance-based incentives.
Opportunities for professional growth within the retail sector.
Collaborative and dynamic work environment.
Employee discounts and wellness benefits.
Freqently Asked Questions
Being bilingual, especially fluent in Spanish, is a significant asset for a Director of Marketing in Dallas, TX. It enables direct communication with a diverse customer base, enhances community engagement, and drives tailored marketing strategies that resonate locally, boosting brand loyalty and sales in the multicultural retail market.
Transitioning from marketing manager to director demands strategic vision, strong decision-making, and the ability to inspire cross-functional teams. In retail, a director must skillfully balance campaign oversight, data analysis, and customer engagement to drive measurable growth and foster a cohesive brand experience.
The Director of Marketing uniquely blends strategic planning with hands-on campaign execution, especially in retail. Unlike broader marketing director roles, this position requires deep consumer insight, bilingual communication skills, and an aptitude for coordinating multi-channel efforts that directly impact foot traffic and revenue.
Horizon Search, Inc. offers a dynamic environment emphasizing bilingual marketing leadership within retail. The role prioritizes innovative campaign management and data-driven strategies, supported by attractive incentives and growth opportunities, making it stand out amid Dallas’s expanding retail marketing careers.
At Horizon Search, Inc., bilingual marketing skills are pivotal for crafting culturally relevant campaigns that appeal to Dallas’s diverse communities. The Director utilizes these abilities to enhance customer engagement and loyalty, ensuring the brand’s messaging resonates across both English and Spanish-speaking audiences.
In Dallas, TX, Director of Marketing salaries in retail commonly range from $110,000 to $140,000 annually, reflecting the city’s competitive market and bilingual skill premium. This aligns with Horizon Search, Inc.'s offering of competitive pay plus performance incentives, positioning it favorably against national benchmarks.
Directors often grapple with balancing digital and physical store campaigns amid Dallas’s dynamic retail landscape. Overcoming this requires agile adaptation to local consumer trends, leveraging bilingual communication, and close collaboration with sales and merchandising teams to maximize ROI and customer retention.
Dallas’s retail sector is expanding rapidly, increasing demand for marketing directors who understand consumer behavior and bilingual outreach. Candidates with proven track records in strategic planning and cross-channel campaign execution are especially sought after to drive growth in this competitive regional market.
Dallas’s business environment values strong interpersonal skills and adaptability. A Director of Marketing here benefits from fostering transparent communication and agile coordination among sales, merchandising, and external partners, which enhances campaign effectiveness and aligns with the city’s collaborative work ethos.
Daily tasks include strategizing and overseeing multi-channel marketing campaigns, analyzing consumer data to refine promotions, managing loyalty programs, and coordinating with internal teams and external partners. This hands-on leadership ensures alignment with retail objectives and drives sustained customer engagement.
Dallas, TXPopular Searches for Director of Marketing