Jobloria
Director of Marketing
Glassrecruiters
Location : Dallas, TX, 75201
Job Type : Full Time / Part Time
Salary : $120,000 - $130,000
Date Posted : 1 December 2025
Job Description – Director of Marketing (Retail Industry)Must be Bilingual SpanishPosition Overview
We are seeking an experienced and results-driven Bilingual
Key Responsibilities
Qualifications & Skills
What We Offer
Job Description – Director of Marketing (Retail Industry)Must be Bilingual Spanish
Position Overview
We are seeking an experienced and results-driven BilingualMarketing Managerto lead our retail marketing strategy. The Marketing Manager will oversee campaigns, promotions, customer engagement initiatives, and brand development efforts that drive foot traffic, boost sales, and strengthen customer loyalty. This role requires both strategic vision and hands-on execution, with a strong understanding of consumer behavior in the retail sector.
Key Responsibilities
- Strategic Planning & Execution
Develop and implement annual marketing plans aligned with business objectives.
Identify growth opportunities across physical stores and online retail channels.
Oversee branding consistency across all touchpoints.
- Campaign Management
Plan, launch, and optimize marketing campaigns (digital, print, in-store, social media, email).
Coordinate seasonal and promotional campaigns to maximize customer engagement and sales.
Track ROI of campaigns and optimize performance.
- Customer Engagement & Loyalty
Develop strategies to enhance customer experience and retention.
Manage loyalty programs, customer feedback, and CRM systems.
Leverage data insights to personalize campaigns.
- Cross-Functional Collaboration
Partner with Sales, Merchandising, and Operations teams to align marketing initiatives with retail objectives.
Work closely with vendors, agencies, and media partners.
- Market Research & Analytics
Conduct market research to identify consumer trends and competitor activities.
Monitor key marketing metrics and prepare performance reports for leadership.
Qualifications & Skills
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
5+ years of marketing experience, with at least 2 years in retail or consumer-facing industries.
Strong knowledge of digital marketing, social media, SEO/SEM, and retail promotions.
Excellent leadership, project management, and organizational skills.
Analytical mindset with experience in data-driven decision making.
Strong communication and interpersonal skills to influence across teams.
What We Offer
Competitive salary and performance-based incentives.
Opportunities for professional growth within the retail sector.
Collaborative and dynamic work environment.
Employee discounts and wellness benefits.
Freqently Asked Questions
Fluency in Spanish enhances a Director of Marketing's ability to connect with Dallas's diverse customer base, facilitating tailored campaigns and stronger brand loyalty. This bilingual edge is crucial for driving foot traffic and engagement in a multicultural retail environment prevalent in Dallas, TX.
A marketing director must demonstrate strategic vision and hands-on execution, balancing high-level planning with campaign management. In retail, this includes aligning marketing initiatives with sales and operations, driving cross-functional collaboration, and leading data-driven customer engagement efforts.
Daily tasks typically involve overseeing campaign launches, managing brand consistency, analyzing market trends, coordinating with sales teams, and refining customer loyalty strategies. Directors also monitor ROI metrics to continuously optimize marketing performance within retail channels.
Glassrecruiters emphasizes bilingual capabilities and deep retail marketing expertise to meet Dallas's market demands. The role offers dynamic project leadership opportunities and direct influence over campaigns that drive both in-store and online retail growth, fostering a collaborative culture.
The company provides performance incentives and professional development aimed at retail marketing excellence. Directors gain exposure to multi-channel campaigns and strategic collaborations, positioning them for advanced leadership roles within the vibrant Dallas retail ecosystem.
Directors of Marketing in Dallas retail usually earn between $110,000 and $140,000 annually, influenced by bilingual skills and retail expertise. Performance bonuses and benefits often supplement this range, reflecting the competitive market Glassrecruiters operates within.
Certifications like Digital Marketing, SEO/SEM expertise, or an MBA are highly regarded in Dallas’s retail scene. They demonstrate strategic knowledge and leadership capability, aligning well with the city's emphasis on data-driven marketing and bilingual communication.
Dallas shows strong demand for seasoned marketing leaders with bilingual skills, particularly in retail. Competition is moderate to high, as companies seek candidates who can blend strategic oversight with hands-on campaign execution to engage diverse consumer bases.
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