Jobloria
Director of Marketing
Crescent City Recruitment Group
Location : Dallas, TX, 75201
Job Type : Full Time / Part Time
Salary : $120,000 - $130,000
Date Posted : 1 December 2025
Job Description – Director of Marketing (Retail Industry)Must be Bilingual SpanishPosition Overview
We are seeking an experienced and results-driven Bilingual
Key Responsibilities
Qualifications & Skills
What We Offer
Job Description – Director of Marketing (Retail Industry)Must be Bilingual Spanish
Position Overview
We are seeking an experienced and results-driven BilingualMarketing Managerto lead our retail marketing strategy. The Marketing Manager will oversee campaigns, promotions, customer engagement initiatives, and brand development efforts that drive foot traffic, boost sales, and strengthen customer loyalty. This role requires both strategic vision and hands-on execution, with a strong understanding of consumer behavior in the retail sector.
Key Responsibilities
- Strategic Planning & Execution
Develop and implement annual marketing plans aligned with business objectives.
Identify growth opportunities across physical stores and online retail channels.
Oversee branding consistency across all touchpoints.
- Campaign Management
Plan, launch, and optimize marketing campaigns (digital, print, in-store, social media, email).
Coordinate seasonal and promotional campaigns to maximize customer engagement and sales.
Track ROI of campaigns and optimize performance.
- Customer Engagement & Loyalty
Develop strategies to enhance customer experience and retention.
Manage loyalty programs, customer feedback, and CRM systems.
Leverage data insights to personalize campaigns.
- Cross-Functional Collaboration
Partner with Sales, Merchandising, and Operations teams to align marketing initiatives with retail objectives.
Work closely with vendors, agencies, and media partners.
- Market Research & Analytics
Conduct market research to identify consumer trends and competitor activities.
Monitor key marketing metrics and prepare performance reports for leadership.
Qualifications & Skills
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
5+ years of marketing experience, with at least 2 years in retail or consumer-facing industries.
Strong knowledge of digital marketing, social media, SEO/SEM, and retail promotions.
Excellent leadership, project management, and organizational skills.
Analytical mindset with experience in data-driven decision making.
Strong communication and interpersonal skills to influence across teams.
What We Offer
Competitive salary and performance-based incentives.
Opportunities for professional growth within the retail sector.
Collaborative and dynamic work environment.
Employee discounts and wellness benefits.
Freqently Asked Questions
Dallas hosts a vibrant retail scene, increasing demand for bilingual marketing directors who can engage diverse audiences. Candidates fluent in Spanish combined with strategic retail marketing experience tend to stand out, given the city’s demographic diversity and competitive retail sector.
Understanding Dallas’ retail consumer trends and bilingual communication needs is crucial. The city’s dynamic retail environment requires marketing directors at Crescent City Recruitment Group to craft culturally relevant campaigns that resonate with a broad customer base, enhancing brand loyalty.
Top retail marketing directors demonstrate prowess in integrating digital and in-store campaigns, data-driven customer insights, and leadership that bridges cross-functional teams. Mastery in bilingual communication and retail consumer behavior analysis significantly elevate campaign success.
The 'Of Marketing' title implies a broad oversight of brand and sales alignment, demanding a blend of visionary strategy and hands-on execution in retail contexts. Its scope often surpasses traditional marketing director duties by emphasizing bilingual outreach and cross-channel integration.
Many advance toward Chief Marketing Officer or VP roles, leveraging expertise in multi-channel retail strategies and bilingual market engagement. The role sharpens leadership skills essential for overseeing expansive marketing portfolios and driving organizational growth.
They prioritize candidates who blend strategic agility with collaborative spirit, reflecting their dynamic and inclusive retail environment. The role demands bilingual fluency and leadership that fosters innovative marketing campaigns aligned with company growth objectives.
Navigating Dallas’s diverse retail market requires balancing regional consumer preferences with brand consistency. Additionally, crafting bilingual communications to engage Spanish-speaking customers while managing multi-channel campaigns presents a complex but rewarding challenge.
Salaries usually range from $110,000 to $140,000 annually, depending on experience and company size. Given bilingual skills and retail expertise, candidates can expect competitive compensation packages that include performance incentives and benefits.
Effective directors exhibit decisiveness, adaptability, and strong communication skills to align sales, merchandising, and marketing teams. They lead with data-driven insights and foster innovative strategies that respond agilely to consumer trends in retail.
Bilingual skills enable deeper engagement with Dallas’s Spanish-speaking consumers, facilitating tailored campaigns that improve customer loyalty and expand market reach. This linguistic capability is a strategic asset in culturally diverse retail markets.
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