Jobloria
Director of Marketing
Lordan Associates
Location : Dallas, TX, 75201
Job Type : Full Time / Part Time
Salary : $120,000 - $130,000
Date Posted : 1 December 2025
Job Description – Director of Marketing (Retail Industry)Must be Bilingual SpanishPosition Overview
We are seeking an experienced and results-driven Bilingual
Key Responsibilities
Qualifications & Skills
What We Offer
Job Description – Director of Marketing (Retail Industry)Must be Bilingual Spanish
Position Overview
We are seeking an experienced and results-driven BilingualMarketing Managerto lead our retail marketing strategy. The Marketing Manager will oversee campaigns, promotions, customer engagement initiatives, and brand development efforts that drive foot traffic, boost sales, and strengthen customer loyalty. This role requires both strategic vision and hands-on execution, with a strong understanding of consumer behavior in the retail sector.
Key Responsibilities
- Strategic Planning & Execution
Develop and implement annual marketing plans aligned with business objectives.
Identify growth opportunities across physical stores and online retail channels.
Oversee branding consistency across all touchpoints.
- Campaign Management
Plan, launch, and optimize marketing campaigns (digital, print, in-store, social media, email).
Coordinate seasonal and promotional campaigns to maximize customer engagement and sales.
Track ROI of campaigns and optimize performance.
- Customer Engagement & Loyalty
Develop strategies to enhance customer experience and retention.
Manage loyalty programs, customer feedback, and CRM systems.
Leverage data insights to personalize campaigns.
- Cross-Functional Collaboration
Partner with Sales, Merchandising, and Operations teams to align marketing initiatives with retail objectives.
Work closely with vendors, agencies, and media partners.
- Market Research & Analytics
Conduct market research to identify consumer trends and competitor activities.
Monitor key marketing metrics and prepare performance reports for leadership.
Qualifications & Skills
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
5+ years of marketing experience, with at least 2 years in retail or consumer-facing industries.
Strong knowledge of digital marketing, social media, SEO/SEM, and retail promotions.
Excellent leadership, project management, and organizational skills.
Analytical mindset with experience in data-driven decision making.
Strong communication and interpersonal skills to influence across teams.
What We Offer
Competitive salary and performance-based incentives.
Opportunities for professional growth within the retail sector.
Collaborative and dynamic work environment.
Employee discounts and wellness benefits.
Freqently Asked Questions
In Dallas's diverse market, a bilingual Director of Marketing leverages Spanish fluency to craft culturally relevant retail campaigns. This approach enhances customer engagement, broadens reach within Hispanic communities, and boosts brand loyalty, essential for retail success in a bilingual environment.
Dallas's competitive retail scene demands a marketing director who can navigate regional shopping habits, seasonal trends, and diverse consumer preferences. Balancing digital and in-store promotions while syncing with local sales cycles presents complex strategic challenges.
Candidates are expected to demonstrate strategic vision mixed with hands-on execution, strong cross-team collaboration, and the ability to interpret consumer data. Leadership that can inspire teams while driving measurable retail growth is highly valued in Texas' dynamic market.
Unlike general management, a Director of Marketing must excel in campaign analytics, brand consistency, and loyalty program development. Mastery of digital channels and bilingual communication are also critical to effectively target diverse retail audiences.
Lordan Associates emphasizes personalized marketing through CRM insights to enhance customer loyalty. The Director is tasked with innovating engagement tactics that not only attract but also retain shoppers, strengthening long-term brand-customer relationships.
Lordan Associates combines a results-driven approach with a bilingual focus, expecting leaders to navigate both strategic planning and detailed execution. Their culture promotes collaboration across sales and operations, offering a dynamic environment uncommon in some Dallas firms.
Director of Marketing roles in Dallas retail typically offer between $110,000 and $140,000 annually, depending on experience and bilingual capabilities. Performance bonuses and benefits also contribute significantly to total compensation packages.
Dallas marketing directors often encounter a blend of traditional retail focus with emerging digital trends, reflecting the city's strong Hispanic influence. Work culture tends to prioritize bilingual communication and community engagement more than many other US regions.
Bilingual directors can effectively connect with Dallas's large Spanish-speaking population, enhancing campaign relevance and customer interaction. This skill often leads to improved market penetration and competitive advantage in the retail industry.
The position demands leveraging consumer data to refine campaigns and measure ROI meticulously. At Lordan Associates, applying analytical insights supports tailored marketing efforts that directly influence sales growth and customer loyalty.
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