Jobloria
Director of Marketing
Gallman Consulting
Location : Dallas, TX, 75201
Job Type : Full Time / Part Time
Salary : $120,000 - $130,000
Date Posted : 1 December 2025
Job Description – Director of Marketing (Retail Industry)Must be Bilingual SpanishPosition Overview
We are seeking an experienced and results-driven Bilingual
Key Responsibilities
Qualifications & Skills
What We Offer
Job Description – Director of Marketing (Retail Industry)Must be Bilingual Spanish
Position Overview
We are seeking an experienced and results-driven BilingualMarketing Managerto lead our retail marketing strategy. The Marketing Manager will oversee campaigns, promotions, customer engagement initiatives, and brand development efforts that drive foot traffic, boost sales, and strengthen customer loyalty. This role requires both strategic vision and hands-on execution, with a strong understanding of consumer behavior in the retail sector.
Key Responsibilities
- Strategic Planning & Execution
Develop and implement annual marketing plans aligned with business objectives.
Identify growth opportunities across physical stores and online retail channels.
Oversee branding consistency across all touchpoints.
- Campaign Management
Plan, launch, and optimize marketing campaigns (digital, print, in-store, social media, email).
Coordinate seasonal and promotional campaigns to maximize customer engagement and sales.
Track ROI of campaigns and optimize performance.
- Customer Engagement & Loyalty
Develop strategies to enhance customer experience and retention.
Manage loyalty programs, customer feedback, and CRM systems.
Leverage data insights to personalize campaigns.
- Cross-Functional Collaboration
Partner with Sales, Merchandising, and Operations teams to align marketing initiatives with retail objectives.
Work closely with vendors, agencies, and media partners.
- Market Research & Analytics
Conduct market research to identify consumer trends and competitor activities.
Monitor key marketing metrics and prepare performance reports for leadership.
Qualifications & Skills
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
5+ years of marketing experience, with at least 2 years in retail or consumer-facing industries.
Strong knowledge of digital marketing, social media, SEO/SEM, and retail promotions.
Excellent leadership, project management, and organizational skills.
Analytical mindset with experience in data-driven decision making.
Strong communication and interpersonal skills to influence across teams.
What We Offer
Competitive salary and performance-based incentives.
Opportunities for professional growth within the retail sector.
Collaborative and dynamic work environment.
Employee discounts and wellness benefits.
Freqently Asked Questions
Dallas's retail sector shows growing interest in bilingual marketing directors skilled in Spanish. Candidates fluent in both languages often find an edge due to the diverse customer base, improving engagement and driving sales in local retail markets.
Directors in Dallas retail must navigate varying consumer preferences, balancing digital and in-store promotions. Understanding regional buying habits and integrating bilingual messaging are essential to successfully capturing local market share.
Successful directors combine strategic vision with data-driven decision-making, excel at cross-team collaboration, and demonstrate proficiency in both digital and traditional retail marketing channels, alongside leadership qualities to inspire diverse teams.
Opportunities include progression to executive leadership such as VP of Marketing or Chief Marketing Officer, especially for those excelling in retail-specific strategies and bilingual market engagement, leveraging Dallas's expanding retail landscape.
This role uniquely blends high-level strategic planning with hands-on campaign management, requiring constant adjustment based on market analytics, coordination across sales and operations, and overseeing customer loyalty initiatives.
Gallman Consulting emphasizes a bilingual, data-informed marketing strategy that prioritizes consumer insights and multi-channel promotions, fostering a collaborative environment where leadership drives measurable retail growth.
Directors of Marketing in Dallas typically earn between $110,000 and $140,000 annually, with Gallman Consulting offering competitive pay plus performance incentives, reflecting the specialized bilingual and retail expertise required.
They seek leaders fluent in Spanish and English to connect authentically with Dallas's diverse clientele, ensuring marketing campaigns resonate culturally and effectively across multiple channels.
Key skills include strategic campaign planning, digital marketing proficiency, analyzing consumer data, managing loyalty programs, and fostering cross-functional teamwork to optimize brand presence and sales.
Certifications like the Digital Marketing Institute’s Professional Diploma or retail-focused analytics credentials are valued, enhancing a director’s strategic and technical abilities in Dallas’s competitive retail environment.
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