Jobloria
Director of Marketing
Talentpro Consulting
Location : Dallas, TX, 75201
Job Type : Full Time / Part Time
Salary : $120,000 - $130,000
Date Posted : 1 December 2025
Director of Marketing
Job Description – Director of Marketing (Retail Industry)Must be Bilingual SpanishPosition Overview
We are seeking an experienced and results-driven Bilingual
Key Responsibilities
Qualifications & Skills
What We Offer
Job Description – Director of Marketing (Retail Industry)Must be Bilingual Spanish
Position Overview
We are seeking an experienced and results-driven BilingualMarketing Managerto lead our retail marketing strategy. The Marketing Manager will oversee campaigns, promotions, customer engagement initiatives, and brand development efforts that drive foot traffic, boost sales, and strengthen customer loyalty. This role requires both strategic vision and hands-on execution, with a strong understanding of consumer behavior in the retail sector.
Key Responsibilities
- Strategic Planning & Execution
Develop and implement annual marketing plans aligned with business objectives.
Identify growth opportunities across physical stores and online retail channels.
Oversee branding consistency across all touchpoints.
- Campaign Management
Plan, launch, and optimize marketing campaigns (digital, print, in-store, social media, email).
Coordinate seasonal and promotional campaigns to maximize customer engagement and sales.
Track ROI of campaigns and optimize performance.
- Customer Engagement & Loyalty
Develop strategies to enhance customer experience and retention.
Manage loyalty programs, customer feedback, and CRM systems.
Leverage data insights to personalize campaigns.
- Cross-Functional Collaboration
Partner with Sales, Merchandising, and Operations teams to align marketing initiatives with retail objectives.
Work closely with vendors, agencies, and media partners.
- Market Research & Analytics
Conduct market research to identify consumer trends and competitor activities.
Monitor key marketing metrics and prepare performance reports for leadership.
Qualifications & Skills
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
5+ years of marketing experience, with at least 2 years in retail or consumer-facing industries.
Strong knowledge of digital marketing, social media, SEO/SEM, and retail promotions.
Excellent leadership, project management, and organizational skills.
Analytical mindset with experience in data-driven decision making.
Strong communication and interpersonal skills to influence across teams.
What We Offer
Competitive salary and performance-based incentives.
Opportunities for professional growth within the retail sector.
Collaborative and dynamic work environment.
Employee discounts and wellness benefits.
Freqently Asked Questions
A Director of Marketing in retail excels through strategic vision, bilingual communication skills, and data-driven decision-making. They must inspire cross-team collaboration and adapt campaigns to consumer trends, ensuring brand alignment and customer retention in a competitive marketplace.
Dallas's retail market demands a Marketing Director adept in bilingual outreach and local consumer behavior insights. Compared to other cities, there's a stronger emphasis on integrating digital and in-store promotions to engage diverse demographics and leverage the city's dynamic retail growth.
Success hinges on mastering campaign optimization across digital, print, and social channels, alongside interpreting ROI metrics. Proficiency in CRM management and loyalty programs also plays a vital role in fostering customer engagement and elevating brand presence.
Given Talentpro Consulting’s focus on the retail industry in Dallas, bilingual Spanish proficiency strongly enhances communication with diverse customer bases, facilitating targeted campaigns and stronger community connections critical to market expansion.
Challenges include balancing seasonal promotional cycles, aligning in-store and digital marketing efforts, and navigating competitive local consumer trends. The role demands agility in campaign execution while fostering partnerships with vendors and media to maximize market penetration.
Dallas exhibits a moderately competitive market for senior marketing roles, driven by a booming retail sector. Candidates with bilingual capabilities and proven digital marketing expertise stand out, and networking within local industry events can significantly influence hiring outcomes.
Directors of Marketing in Dallas typically earn between $110,000 and $140,000 annually, influenced by retail sector demand and bilingual skill sets. This range aligns closely with national figures but may include added incentives reflective of performance and local market dynamics.
At Talentpro Consulting, the Director's day involves strategic retail planning, overseeing bilingual campaign launches, and liaising with sales and merchandising teams. Unlike typical roles, there's a strong focus on integrating customer loyalty programs and leveraging data analytics for targeted growth.
Advancement often leads to executive leadership roles, such as VP of Marketing or Chief Marketing Officer, especially with proven success in omnichannel retail strategies and bilingual team leadership. Dallas’s expanding retail market offers diverse opportunities for growth and specialization.
Talentpro Consulting fosters growth through access to industry training, collaborative projects in retail innovation, and performance-based incentives. Their culture encourages continuous learning, especially in digital marketing trends and bilingual customer engagement strategies.
Dallas, TXPopular Searches for Director of Marketing