Jobloria
Director of Marketing
Career Professionals, Inc.
Location : Dallas, TX, 75201
Job Type : Full Time / Part Time
Salary : $120,000 - $130,000
Date Posted : 1 December 2025
Job Description – Director of Marketing (Retail Industry)Must be Bilingual SpanishPosition Overview
We are seeking an experienced and results-driven Bilingual
Key Responsibilities
Qualifications & Skills
What We Offer
Job Description – Director of Marketing (Retail Industry)Must be Bilingual Spanish
Position Overview
We are seeking an experienced and results-driven BilingualMarketing Managerto lead our retail marketing strategy. The Marketing Manager will oversee campaigns, promotions, customer engagement initiatives, and brand development efforts that drive foot traffic, boost sales, and strengthen customer loyalty. This role requires both strategic vision and hands-on execution, with a strong understanding of consumer behavior in the retail sector.
Key Responsibilities
- Strategic Planning & Execution
Develop and implement annual marketing plans aligned with business objectives.
Identify growth opportunities across physical stores and online retail channels.
Oversee branding consistency across all touchpoints.
- Campaign Management
Plan, launch, and optimize marketing campaigns (digital, print, in-store, social media, email).
Coordinate seasonal and promotional campaigns to maximize customer engagement and sales.
Track ROI of campaigns and optimize performance.
- Customer Engagement & Loyalty
Develop strategies to enhance customer experience and retention.
Manage loyalty programs, customer feedback, and CRM systems.
Leverage data insights to personalize campaigns.
- Cross-Functional Collaboration
Partner with Sales, Merchandising, and Operations teams to align marketing initiatives with retail objectives.
Work closely with vendors, agencies, and media partners.
- Market Research & Analytics
Conduct market research to identify consumer trends and competitor activities.
Monitor key marketing metrics and prepare performance reports for leadership.
Qualifications & Skills
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
5+ years of marketing experience, with at least 2 years in retail or consumer-facing industries.
Strong knowledge of digital marketing, social media, SEO/SEM, and retail promotions.
Excellent leadership, project management, and organizational skills.
Analytical mindset with experience in data-driven decision making.
Strong communication and interpersonal skills to influence across teams.
What We Offer
Competitive salary and performance-based incentives.
Opportunities for professional growth within the retail sector.
Collaborative and dynamic work environment.
Employee discounts and wellness benefits.
Freqently Asked Questions
Dallas hosts a vibrant retail sector with growing demand for seasoned marketing leaders. Candidates fluent in bilingual strategies, particularly Spanish, gain an edge due to diverse demographics. Competition intensifies for those blending digital savvy with retail experience, making strong market insight crucial for success in this metro.
Marketing in Dallas’s bilingual retail market demands deft cultural tailoring and precise messaging strategies. Balancing English and Spanish communications requires nuanced customer engagement approaches, ensuring campaigns resonate authentically across diverse consumer segments, boosting both foot traffic and brand loyalty.
Advanced degrees like an MBA coupled with 5+ years in retail marketing sharpen strategic decision-making. Proficiency in digital marketing tools and data analytics enhances campaign effectiveness. Leadership skills that foster cross-team collaboration and bilingual fluency uniquely position candidates for high-impact director roles.
Directors often progress to executive positions such as VP of Marketing or Chief Marketing Officer, especially when they demonstrate strong ROI from integrated campaigns. Mastery in customer loyalty programs and multi-channel brand development can accelerate upward mobility within retail-focused corporations.
Career Professionals, Inc. emphasizes a dynamic environment where bilingual marketing talents drive retail growth. Their roles integrate strategic planning with hands-on campaign management, encouraging leaders to innovate customer engagement while fostering collaboration with sales and operations teams.
At Career Professionals, Inc., bilingual abilities empower the Director of Marketing to connect authentically with Dallas’s diverse customer base, enhancing brand reach. This linguistic edge supports tailored promotions and loyalty initiatives, translating into stronger community ties and improved retail performance.
In Dallas, a Director of Marketing in retail typically earns between $110,000 and $140,000 annually, influenced by bilingual proficiency and retail expertise. Performance incentives and benefits at companies like Career Professionals, Inc. further enhance total compensation packages.
Certifications in digital marketing, SEO/SEM, and CRM platforms are highly valued in Dallas. Additionally, credentials emphasizing bilingual communication and retail analytics can distinguish candidates, reflecting the city's culturally diverse marketplace and data-driven marketing trends.
In Dallas, Of Marketing professionals juggle multi-channel campaigns with a strong focus on bilingual outreach. Collaborations extend beyond marketing to merchandising and sales, reflecting the city's dynamic retail climate, emphasizing adaptability and local customer insights.
Leveraging CRM data to personalize bilingual communications and curating loyalty programs that resonate with local cultural preferences enhance retention. Integrating seasonal promotions with community events in Dallas bolsters engagement and drives repeat foot traffic uniquely.
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