Jobloria
Digital Sales Manager
Lancaster County Career & Technology Center
Location : Lancaster, PA, 17602
Job Type : Full Time
Date Posted : 1 December 2025
Employment Type: Full-time
Company: WGAL-TV
Contact: Human Resources (212) 887-6800 htv.careers@hearst.com
Join WGAL-TV in Lancaster, PA – Lead, Innovate, Succeed!
Are you passionate about digital innovation and customer success? WGAL-TV, the renowned Hearst-owned NBC Affiliate in the dynamic, diverse, and thriving Harrisburg-Lancaster-Lebanon-York, PA Market, is searching for a Digital Sales Manager to lead revenue growth with our robust portfolio of digital products. In this role, your responsibilities include motivating & training a high-performing sales team and building impactful relationships while driving revenue growth. You will oversee digital sales initiatives in collaboration with local and national sellers, leading the sales strategies and implementation. The ideal candidate is a sales leader who creates a positive culture for success, who understands digital marketing strategies, has a passion for emerging media, and stays up to date with its evolution. You will report to the General Sales Manager.
Join WGAL and elevate your career in sales leadership. Apply now to lead an exceptional sales team and craft incredible success stories for WGAL, Hearst Television, and the clients we serve.
Why WGAL?
Lead with Purpose: Cultivate a culture of achievement and curiosity. Empower a spirited sales team to build smart campaigns and successful outcomes for our valued business partners.
Ignite Passion: Be the coach who inspires success. Guide and energize a driven team to surpass expectations across digital platforms.
Shape Success: Collaborate with sellers to identify and transform opportunities into revenues
Key Responsibilities:
Strategize for Success: Work with sellers to prepare and implement account strategies and revenue goals. Regularly meet with sales team, including group and individual, to ensure their development and success.
Empower Your Team: Conduct impactful one-on-one meetings and quarterly strategy sessions. Help Account Executives exceed potential through focused efforts.
Cultivate Connections: Build meaningful relationships and engage in the sales process. Join calls, optimize campaigns, and boost client satisfaction. Dedication to client engagement is a priority.
Forecast & Maximize: Manage digital budgets and related sales expenses, maintaining accurate digital revenue forecasts. Be agile in responding to dynamic business conditions and exceed benchmarks.
Champion On-Going Learning: Organize regular training and development sessions for your team, fostering growth and personal development.
Evaluate & Innovate: Provide constructive feedback and work alongside Local and National sales managers developing non-traditional revenue and sales initiatives to achieve station goals.
What You Bring:
Experience & Results: Proven track record in digital media sales management preferred (3+ years), producing results for your team and clients.
Digital Analytics: Ability to analyze, interpret, and apply data insights.
Negotiation & Innovation: Skilled negotiator with creative solutions spanning diverse digital platforms.
Passion for Business Development: Dedication to growing business and a history of surpassing revenue targets.
Leadership & Development: Ownership of team success, continuously devising strategies and adapting to changing needs.
Experience: Related military experience is considered.
Diversity Statement
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs
About Us
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
Freqently Asked Questions
Lancaster's digital sales scene is growing, with increasing demand for skilled managers who can innovate and lead sales teams. Candidates often face moderate competition, especially from those with strong digital marketing and leadership experience, making continuous skill development crucial to standing out locally.
Success in Lancaster’s broadcast media digital sales hinges on understanding regional business dynamics, local advertising trends, and building strong community relationships. A manager who tailors digital campaigns to local market preferences and leverages media partnerships thrives in this environment.
Top skills include data-driven decision-making, expertise in digital advertising platforms, leadership in motivating sales teams, and innovative revenue strategy development. Mastery of digital analytics and negotiation skills also play a vital role in climbing the managerial ladder.
Challenges often involve aligning the team with evolving digital trends, maintaining high motivation, balancing client expectations, and swiftly adapting sales strategies to shifting market demands. Effective communication and ongoing training mitigate these hurdles.
Unlike broader marketing roles, a Digital Sales Manager focuses primarily on revenue growth via digital channels, team performance, and client engagement. They bridge sales strategies with digital innovation, emphasizing direct impact on business outcomes rather than only brand awareness.
Applicants should appreciate the institution’s commitment to community impact and educational growth, integrating sales leadership with fostering learning cultures. The role demands a balance of strategic sales acumen and dedication to team development within a mission-driven environment.
WGAL-TV promotes a culture of innovation, collaboration, and continuous learning, expecting its Digital Sales Manager to inspire teams, embrace emerging media trends, and deliver measurable sales success while upholding community-focused values.
Digital Sales Managers in Lancaster typically earn between $75,000 and $95,000 annually, influenced by experience, company size, and digital portfolio complexity. Competitive benefits and performance incentives often complement the base salary.
Proficiency in digital analytics is essential, enabling managers to interpret campaign data, optimize sales funnels, and make informed decisions. This skill directly affects revenue growth by aligning strategies with measurable market insights.
Outstanding leaders demonstrate adaptability, a coaching mindset, and strategic foresight. They excel in fostering team motivation, cultivating client trust, and innovating sales initiatives to capture emerging market opportunities.
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