Job Description – Director of Marketing (Retail Industry)Must be Bilingual SpanishPosition Overview
We are seeking an experienced and results-driven Bilingual
Key Responsibilities
Qualifications & Skills
What We Offer
Job Description – Director of Marketing (Retail Industry)Must be Bilingual Spanish
Position Overview
We are seeking an experienced and results-driven BilingualMarketing Managerto lead our retail marketing strategy. The Marketing Manager will oversee campaigns, promotions, customer engagement initiatives, and brand development efforts that drive foot traffic, boost sales, and strengthen customer loyalty. This role requires both strategic vision and hands-on execution, with a strong understanding of consumer behavior in the retail sector.
Key Responsibilities
- Strategic Planning & Execution
Develop and implement annual marketing plans aligned with business objectives.
Identify growth opportunities across physical stores and online retail channels.
Oversee branding consistency across all touchpoints.
- Campaign Management
Plan, launch, and optimize marketing campaigns (digital, print, in-store, social media, email).
Coordinate seasonal and promotional campaigns to maximize customer engagement and sales.
Track ROI of campaigns and optimize performance.
- Customer Engagement & Loyalty
Develop strategies to enhance customer experience and retention.
Manage loyalty programs, customer feedback, and CRM systems.
Leverage data insights to personalize campaigns.
- Cross-Functional Collaboration
Partner with Sales, Merchandising, and Operations teams to align marketing initiatives with retail objectives.
Work closely with vendors, agencies, and media partners.
- Market Research & Analytics
Conduct market research to identify consumer trends and competitor activities.
Monitor key marketing metrics and prepare performance reports for leadership.
Qualifications & Skills
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
5+ years of marketing experience, with at least 2 years in retail or consumer-facing industries.
Strong knowledge of digital marketing, social media, SEO/SEM, and retail promotions.
Excellent leadership, project management, and organizational skills.
Analytical mindset with experience in data-driven decision making.
Strong communication and interpersonal skills to influence across teams.
What We Offer
Competitive salary and performance-based incentives.
Opportunities for professional growth within the retail sector.
Collaborative and dynamic work environment.
Employee discounts and wellness benefits.
Freqently Asked Questions
Dallas, TX, boasts a vibrant marketing scene with strong demand for senior roles like Director of Marketing, especially in tech, real estate, and retail sectors. Candidates often face moderate competition, with companies seeking strategic leaders adept at driving brand growth in this dynamic market.
Certifications like Pragmatic Marketing or Digital Marketing Pro, combined with active participation in Dallas marketing associations such as the American Marketing Association Dallas, significantly enhance a candidate’s visibility and credibility within the local marketing leadership community.
A standout Of Marketing professional excels at integrating cross-channel strategies, leading diverse teams, and leveraging data analytics to optimize campaigns. Mastery in brand positioning and stakeholder communication sets them apart from traditional marketing directors who may focus more narrowly on execution.
Progression paths often lead to executive roles such as Chief Marketing Officer or VP of Marketing, with opportunities expanding into broader business leadership positions. The role sharpens strategic vision and operational expertise, making candidates attractive for board-level responsibilities.
While both roles oversee marketing strategies, Directors of Marketing manage a wider spectrum including product launches, sales alignment, and communications, whereas Directors of Brand Marketing concentrate primarily on brand identity, messaging consistency, and customer perception.
Dunson & Associates values visionary decision-making combined with hands-on execution. Their Director of Marketing must demonstrate agility in adapting strategies to client needs, foster collaborative team environments, and possess a track record of elevating brand presence within competitive marketplaces.
This position acts as a strategic hub, collaborating closely with sales, product development, and communications teams to align marketing initiatives with business objectives, ensuring cohesive campaigns that drive revenue and enhance Dunson & Associates’ market footprint.
Salaries for Directors of Marketing in Dallas typically range between $120,000 and $165,000 annually. Compensation varies based on company size, industry, individual experience, and the ability to deliver measurable growth in competitive markets.
Dallas’ diverse economy and mix of industries require Directors of Marketing to tailor strategies that resonate locally, incorporating regional consumer behaviors, leveraging community partnerships, and responding to competitive pressures unique to Texas’ business environment.
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