Jobloria
Director of Marketing
Stephens International Recruiting, Inc.
Location : Dallas, TX, 75201
Job Type : Full Time / Part Time
Salary : $120,000 - $130,000
Date Posted : 1 December 2025
Job Description – Director of Marketing (Retail Industry)Must be Bilingual SpanishPosition Overview
We are seeking an experienced and results-driven Bilingual
Key Responsibilities
Qualifications & Skills
What We Offer
Job Description – Director of Marketing (Retail Industry)Must be Bilingual Spanish
Position Overview
We are seeking an experienced and results-driven BilingualMarketing Managerto lead our retail marketing strategy. The Marketing Manager will oversee campaigns, promotions, customer engagement initiatives, and brand development efforts that drive foot traffic, boost sales, and strengthen customer loyalty. This role requires both strategic vision and hands-on execution, with a strong understanding of consumer behavior in the retail sector.
Key Responsibilities
- Strategic Planning & Execution
Develop and implement annual marketing plans aligned with business objectives.
Identify growth opportunities across physical stores and online retail channels.
Oversee branding consistency across all touchpoints.
- Campaign Management
Plan, launch, and optimize marketing campaigns (digital, print, in-store, social media, email).
Coordinate seasonal and promotional campaigns to maximize customer engagement and sales.
Track ROI of campaigns and optimize performance.
- Customer Engagement & Loyalty
Develop strategies to enhance customer experience and retention.
Manage loyalty programs, customer feedback, and CRM systems.
Leverage data insights to personalize campaigns.
- Cross-Functional Collaboration
Partner with Sales, Merchandising, and Operations teams to align marketing initiatives with retail objectives.
Work closely with vendors, agencies, and media partners.
- Market Research & Analytics
Conduct market research to identify consumer trends and competitor activities.
Monitor key marketing metrics and prepare performance reports for leadership.
Qualifications & Skills
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
5+ years of marketing experience, with at least 2 years in retail or consumer-facing industries.
Strong knowledge of digital marketing, social media, SEO/SEM, and retail promotions.
Excellent leadership, project management, and organizational skills.
Analytical mindset with experience in data-driven decision making.
Strong communication and interpersonal skills to influence across teams.
What We Offer
Competitive salary and performance-based incentives.
Opportunities for professional growth within the retail sector.
Collaborative and dynamic work environment.
Employee discounts and wellness benefits.
Freqently Asked Questions
Dallas boasts a vibrant retail landscape where bilingual marketing directors, especially those fluent in Spanish, are highly sought after. The demand is fueled by a diverse population and growing retail hubs, making it essential for candidates to combine cultural insight with strategic marketing acumen to stand out.
Being bilingual enhances communication reach, enabling tailored campaigns that resonate with Spanish-speaking customers. This skill enriches customer engagement strategies, broadens market penetration in multicultural communities, and strengthens brand loyalty within diverse retail audiences.
A Director of Marketing uniquely blends strategic vision with hands-on campaign management, focusing on brand consistency and customer engagement. Unlike other titles, this role demands cross-functional collaboration and analytical insight to drive retail growth and loyalty effectively.
Daily hurdles include balancing multi-channel campaign execution, analyzing customer data for personalization opportunities, coordinating with sales and merchandising teams, and swiftly adapting to shifting consumer behaviors in a dynamic retail environment.
In Dallas, Directors of Marketing in retail typically earn between $110,000 and $145,000 annually. This range reflects local market conditions, bilingual skills premium, and the strategic responsibilities tied to driving both in-store and digital retail growth.
Stephens International Recruiting, Inc. specializes in matching marketing leaders with retail firms that value bilingual expertise and strategic agility. Their roles emphasize leadership in campaign innovation, customer loyalty programs, and data-driven decision-making tailored to retail dynamics.
This position uniquely blends bilingual marketing leadership with a focus on retail consumer behavior, offering candidates opportunities to lead diverse campaigns and collaborate cross-functionally in a company renowned for placing executives who drive measurable retail success.
Employers in Dallas often favor candidates with an MBA or advanced marketing certifications combined with proven retail experience. Bilingual proficiency and mastery of digital marketing tools further enhance a candidate’s appeal in this competitive metropolitan market.
Dallas traffic patterns can affect commute times significantly; thus, marketing directors often leverage flexible scheduling or remote work options to optimize productivity and maintain a healthy work-life balance amidst busy retail campaign cycles.
Prioritizing customer loyalty initiatives allows directors to deepen brand engagement, increase repeat purchases, and gather valuable consumer insights. This approach directly supports sustained revenue growth and strengthens competitive positioning in retail markets.
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