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District Communications Specialist
Michigan Association Of Intermediate School Administrators
Location : Northville, MI, 48167
Job Type : Full Time
Salary : $57,000
Date Posted : 1 December 2025
• Ability to maintain and regularly update district websites and social media platforms that offer user-friendly, up-
• Demonstrated ability to work as a member of a team, focused on promoting the District by maintaining timely
• Record of professional integrity and discretion
Northville Public School District
MailDistrict Communications Specialist
Deadline:December 31, 2025District/Organization:Northville Public SchoolsPosition/Type:Communications, full timeSalary:Starting at $57,000 / commensurate with experience and qualifications
Position DetailsPOSITION OVERVIEW:Northville Public Schools is seeking a dynamic and creative Communications
Specialist to join our team. This role is ideal for a skilled storyteller and digital communicator who is passionate
about public education and community engagement. Reporting directly to the Director of Community Partnerships
and Wellness, the Communications Specialist will play a key role in shaping the district’s voice across multiple
platforms.
MINIMUM QUALIFICATIONS:
• Associate’s degree or higher
• Bachelor’s Degree in Broadcasting, Communications, Journalism, Marketing, or related field preferred
• Experience with web design, video content creation/editing, podcasting, publication and graphic design, branding
guides preferred
• Minimum of 3 years of experience in communications, media, or public relations
• Proficiency in website CMS platforms (e.g., WordPress, FinalSite), video editing software, podcast tools and
online graphic design and publishing tool (Canva preferred)
• Strong writing, editing and storytelling skills
• Ability to manage multiple projects and meet deadlines
• Strong organization, attention to detail, communication and interpersonal skills
• Evidence of excellent written communication and publishing skills
• Demonstrated success in implementing strong communication campaigns
• Demonstrated knowledge of social media and emerging communication platforms
• Ability to efficiently use a variety of software applications to draft, revise, and distribute a broad range of district
publications, marketing materials and communications
• Evidence of professional and credible verbal and listening skills, including phone and email
• Self-motivated and takes direction, applies good judgment and decision-making skills
• Ability to anticipate needs and assignments, takes initiative, prioritize multiple tasks and meet deadlines
• Ability to establish and maintain rapport with staff, administration, parents, community, etc.
• Ability to maintain and regularly update district websites and social media platforms that offer user-friendly, up-
to-date information that is easily accessed
• Demonstrated ability to work as a member of a team, focused on promoting the District by maintaining timely
and informative communications
• Maintain confidentiality
• Record of professional integrity and discretion
• Effective analytical thinker and problem solver
• Ability to maintain poise and a professional demeanor under all circumstances
• Ability to synthesize and summarize complex information and data into communications that are clear, accurate
and informative
RESPONSIBILITIES:
The responsibilities reflected below are not inclusive and may change to meet the emerging needs of the School and
the District.
1. Develop, promote, publicize and archive District news, activities and successes in the improvement of
learning, teaching and student achievement through all communication platforms
2. Develop, coordinate and monitor communications between the school district and community including
district website, print and electronic communications, and social media platforms
3. Take quality photos for district newsletters, social media platforms, and other publications
4. Assist the Superintendent and District Leadership team in all aspects of District communications and public
relations
5. Design and create print publications, web sites, electronic communication, media and/or video productions
and podcasts
6. Manage timelines and content integration of all district communication campaigns
7. Attend district and building level events to gather information, photos, and media for publication
(periodically involves evening / weekend events)
8. Assist with the planning and execution of a variety of special events including Opening Day programs, State
of the Community Event, Community Forums, etc.
9. Assist school personnel and school organizations in planning and publicizing school related events or
activities
10. Assist with media inquiries and requests for information, disseminate information, when necessary, in
response to media inquiries
11. Maintain updated information and media on the District website
12. Communicate school closings on all media platforms
13. Perform clerical duties as required
14. Receive and respond to daily phone, email and in-person questions and inquiries
15. Maintain strict confidentiality at all times as required
16. Maintain regular and consistent employee attendance
17. Other duties as assigned
METHOD OF APPLICATION:
Qualified applicants should apply online via the Current Postings Link on the District website. Please
include a letter of intent, resume, other supporting documentation of credentials, letters of
recommendations, and District application, attention to:
Northville Public School District
Rebecca Pek
Assistant Superintendent,
Human Resources and Development
405 West Main Street
Northville, Michigan 48167
E-mail:hoppenstedtda@northvilleschools.orgWebsite:LinkAttachments:District-Communications-Specialist-1.pdf
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Freqently Asked Questions
In Northville, a District Communications Specialist often blends community-focused storytelling with hands-on management of local platforms. Unlike big cities, the role emphasizes tight-knit community engagement, requiring a personal touch in building relationships with parents, staff, and local media, reflecting the district’s unique culture.
Mastering web content management systems like WordPress, alongside video editing and podcast production, is essential. Strong storytelling and social media strategy skills tailored to educational settings are critical, alongside the ability to synthesize complex information into clear, engaging narratives for diverse audiences.
By strategically crafting timely news releases, managing dynamic social media content, and organizing community events, the specialist elevates transparency and trust. They act as a vital bridge, showcasing student achievements and district initiatives, which fosters community pride and engagement.
While a bachelor’s degree in communications-related fields is preferred, certifications in digital marketing, graphic design (e.g., Canva proficiency), or media production add significant value. Local districts often prioritize practical experience with education-focused communication tools over formal certifications alone.
Starting salaries begin around $57,000, with increases commensurate with experience and qualifications. Candidates with advanced skills in digital content creation and proven track records in school communications may negotiate higher compensation reflecting their specialized expertise.
The association fosters professional development through collaborative projects and access to innovative communication platforms. Specialists benefit from mentorship opportunities and comprehensive exposure to district-wide initiatives, enhancing their strategic influence and career trajectory within educational communications.
Balancing the diverse communication needs across multiple districts requires agility and discretion. Managing sensitive information while maintaining consistent public messaging demands high integrity and adaptability, especially when coordinating with various stakeholders and responding to urgent media inquiries.
Competition is moderate with a preference for candidates demonstrating multi-platform digital skills and local community engagement experience. Tailoring applications to highlight collaborative successes and proficiency in educational content management systems can significantly improve hiring prospects.
A common misconception is that the job is solely about writing press releases. In reality, it involves multimedia content creation, event coordination, crisis communication, and strategic planning to effectively represent the district’s voice and foster community relationships.
Daily responsibilities include updating websites and social media with current district news, coordinating with leadership on messaging, creating multimedia content like videos and podcasts, attending events for coverage, and responding promptly to community and media inquiries to maintain transparent communication.
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