Jobloria
Director of Marketing
Ives & Associates Inc
Location : Dallas, TX, 75201
Job Type : Full Time / Part Time
Salary : $120,000 - $130,000
Date Posted : 1 December 2025
Job Description – Director of Marketing (Retail Industry)Must be Bilingual SpanishPosition Overview
We are seeking an experienced and results-driven Bilingual
Key Responsibilities
Qualifications & Skills
What We Offer
Job Description – Director of Marketing (Retail Industry)Must be Bilingual Spanish
Position Overview
We are seeking an experienced and results-driven BilingualMarketing Managerto lead our retail marketing strategy. The Marketing Manager will oversee campaigns, promotions, customer engagement initiatives, and brand development efforts that drive foot traffic, boost sales, and strengthen customer loyalty. This role requires both strategic vision and hands-on execution, with a strong understanding of consumer behavior in the retail sector.
Key Responsibilities
- Strategic Planning & Execution
Develop and implement annual marketing plans aligned with business objectives.
Identify growth opportunities across physical stores and online retail channels.
Oversee branding consistency across all touchpoints.
- Campaign Management
Plan, launch, and optimize marketing campaigns (digital, print, in-store, social media, email).
Coordinate seasonal and promotional campaigns to maximize customer engagement and sales.
Track ROI of campaigns and optimize performance.
- Customer Engagement & Loyalty
Develop strategies to enhance customer experience and retention.
Manage loyalty programs, customer feedback, and CRM systems.
Leverage data insights to personalize campaigns.
- Cross-Functional Collaboration
Partner with Sales, Merchandising, and Operations teams to align marketing initiatives with retail objectives.
Work closely with vendors, agencies, and media partners.
- Market Research & Analytics
Conduct market research to identify consumer trends and competitor activities.
Monitor key marketing metrics and prepare performance reports for leadership.
Qualifications & Skills
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
5+ years of marketing experience, with at least 2 years in retail or consumer-facing industries.
Strong knowledge of digital marketing, social media, SEO/SEM, and retail promotions.
Excellent leadership, project management, and organizational skills.
Analytical mindset with experience in data-driven decision making.
Strong communication and interpersonal skills to influence across teams.
What We Offer
Competitive salary and performance-based incentives.
Opportunities for professional growth within the retail sector.
Collaborative and dynamic work environment.
Employee discounts and wellness benefits.
Freqently Asked Questions
In Dallas, a bilingual Director of Marketing can connect better with the diverse customer base, especially Spanish-speaking communities. This skill enhances campaign reach and customer loyalty, making marketing efforts more culturally relevant and boosting sales within the competitive retail environment.
Retail marketing leaders in Dallas face challenges like adapting to local consumer trends, balancing digital and physical store promotions, and leveraging multicultural demographics. Navigating these requires strategic agility and a deep understanding of Dallas’ market dynamics to drive successful campaigns.
Hiring managers prioritize strategic planning, data-driven decision-making, and cross-functional collaboration skills. For Director of Marketing positions, proven leadership in campaign optimization and bilingual communication often set candidates apart, especially in retail-driven markets.
Career paths often advance towards VP of Marketing or Chief Marketing Officer roles. Retail Directors gain experience in omnichannel marketing and brand management, building a foundation for broader strategic leadership in consumer-facing organizations.
Dallas has a vibrant retail marketing scene, leading to moderate to high competition for Director of Marketing roles. Companies such as Ives & Associates Inc attract skilled bilingual leaders, so candidates with diverse retail experience and strategic vision stand out.
Ives & Associates Inc emphasizes bilingual leadership and integrated retail marketing strategies, blending traditional and digital channels. Their collaborative culture and focus on data-driven customer engagement offer a unique environment compared to other Dallas retail firms.
The company offers performance-based incentives and opportunities to lead innovative retail campaigns. Directors benefit from a dynamic workplace culture that encourages cross-department collaboration, enhancing both marketing expertise and leadership capabilities.
Directors of Marketing in Dallas typically earn between $110,000 and $140,000 annually, influenced by bilingual skills and retail expertise. Competitive packages often include performance bonuses, reflecting the role’s strategic importance in driving sales and customer engagement.
Directors must craft personalized loyalty programs using CRM insights, especially in diverse markets like Dallas. Effective loyalty management not only retains customers but also generates valuable data to fine-tune marketing strategies and maximize ROI.
Proficiency in CRM platforms, social media analytics, and omnichannel marketing tools is critical. Dallas retail leaders often integrate digital and traditional marketing technologies to optimize campaign performance and respond swiftly to consumer behavior shifts.
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