Jobloria
Director of Marketing
Gallin Associates
Location : Dallas, TX, 75201
Job Type : Full Time / Part Time
Salary : $120,000 - $130,000
Date Posted : 1 December 2025
Job Description – Director of Marketing (Retail Industry)Must be Bilingual SpanishPosition Overview
We are seeking an experienced and results-driven Bilingual
Key Responsibilities
Qualifications & Skills
What We Offer
Job Description – Director of Marketing (Retail Industry)Must be Bilingual Spanish
Position Overview
We are seeking an experienced and results-driven BilingualMarketing Managerto lead our retail marketing strategy. The Marketing Manager will oversee campaigns, promotions, customer engagement initiatives, and brand development efforts that drive foot traffic, boost sales, and strengthen customer loyalty. This role requires both strategic vision and hands-on execution, with a strong understanding of consumer behavior in the retail sector.
Key Responsibilities
- Strategic Planning & Execution
Develop and implement annual marketing plans aligned with business objectives.
Identify growth opportunities across physical stores and online retail channels.
Oversee branding consistency across all touchpoints.
- Campaign Management
Plan, launch, and optimize marketing campaigns (digital, print, in-store, social media, email).
Coordinate seasonal and promotional campaigns to maximize customer engagement and sales.
Track ROI of campaigns and optimize performance.
- Customer Engagement & Loyalty
Develop strategies to enhance customer experience and retention.
Manage loyalty programs, customer feedback, and CRM systems.
Leverage data insights to personalize campaigns.
- Cross-Functional Collaboration
Partner with Sales, Merchandising, and Operations teams to align marketing initiatives with retail objectives.
Work closely with vendors, agencies, and media partners.
- Market Research & Analytics
Conduct market research to identify consumer trends and competitor activities.
Monitor key marketing metrics and prepare performance reports for leadership.
Qualifications & Skills
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
5+ years of marketing experience, with at least 2 years in retail or consumer-facing industries.
Strong knowledge of digital marketing, social media, SEO/SEM, and retail promotions.
Excellent leadership, project management, and organizational skills.
Analytical mindset with experience in data-driven decision making.
Strong communication and interpersonal skills to influence across teams.
What We Offer
Competitive salary and performance-based incentives.
Opportunities for professional growth within the retail sector.
Collaborative and dynamic work environment.
Employee discounts and wellness benefits.
Freqently Asked Questions
In Dallas's diverse retail market, fluency in Spanish alongside English stands out as a critical skill. It enhances communication with a broader customer base and supports tailored marketing campaigns, boosting brand resonance and customer loyalty in bilingual communities.
Marketing leadership in retail often expands from directing campaigns to shaping omnichannel strategies and influencing product placement. At Gallin Associates, growth may lead toward overseeing multi-market expansions or integrating advanced analytics to refine customer targeting.
Dallas’s retail scene demands balancing traditional in-store promotions with digital channels, requiring agility in campaign adjustments. Navigating a competitive bilingual market and seasonal shopper behaviors adds complexity to sustaining effective customer engagement.
Gallin Associates fosters a collaborative environment that encourages cross-departmental synergy. This culture allows marketing leaders to innovate campaigns aligned with operational insights, enhancing brand consistency and customer experience through integrated teamwork.
Yes, the role includes hands-on coordination with external vendors and media partners, ensuring campaign alignment and quality execution. Effective vendor management is crucial for optimizing promotional activities and maintaining branding coherence.
Directors of Marketing in Dallas retail typically earn between $110,000 and $145,000 annually, depending on experience and bilingual capabilities. Performance incentives often supplement base pay, reflecting the role's impact on sales growth and brand development.
Dallas exhibits strong demand for marketing leaders skilled in both digital and retail domains, with bilingual proficiency highly sought after. The competition is moderate, favoring candidates with proven strategic execution and data-driven marketing expertise.
The company values strategic vision combined with hands-on execution, emphasizing analytical decision-making and effective cross-functional collaboration. Strong communication skills are essential to influence teams and drive marketing initiatives aligned with retail objectives.
Expertise in CRM systems, digital marketing tools including SEO/SEM, and data analytics platforms is essential. Skillful use of these technologies supports personalized campaigns and real-time performance tracking vital to retail marketing success.
Bilingualism enables deeper engagement with Dallas’s Spanish-speaking customer base, allowing the Director to craft culturally relevant messaging and increase market penetration. This skill also facilitates smoother internal communications in diverse teams and partnerships.
Dallas, TXPopular Searches for Director of Marketing