Ralph Lauren
Career Opportunity
General Manager, Kids & Baby
Ref #:
Department:
City:
State/Province:
Location:
Workspace Description
Shift:
Pay Range Max
Pay Range Min
Company Description
Position Overview
Essential Duties & Responsibilities
- Responsible for ensuring each employee delivers the 5 C’s of Service Excellence to every client. “CREATE, CONNECT, CONVERT, CLOSE, and CONTINUE”
- Ensure every client that enters the store is treated like a VIP by providing an experience unique to Ralph Lauren
- Guarantee all sales associates are utilizing technology and applications to protect existing clients while simultaneously growing the RLS client base
- Responsible for the casting and development of store employees, creating dynamic/ diverse and powerful field teams
- Coach and mentor all employees to achieve optimal results
- Responsible for building bench strength for future talent, as well as succession planning for current store employees
- Provide consistent feedback to buyers and planners identifying all areas of opportunity
- Understand and place a high priority on respecting and upholding presentation standards, consistent with Ralph Lauren’s desired image and character
- Ensure store environments are set up to be the silent sales associate in the store, telling compelling and inspiring stories of who we are as a brand
- Responsible for achieving store shrink goals and for maintaining and implementing both new and existing asset protection procedures
- Direct the execution of all strategies and programs, assuring that they support Ralph Lauren’s sales, marketing, and profit objectives including Gross Margin.
- Establish and uphold all store processes and procedures
- Responsible for the achievement of all Key Performance Indicators ( KPI’s) relating to customer experience: Conversion, UPT,SPH, ADT and Customer Shop scores
- Must ensure effective people and development systems are set up to drive employee engagement. Key metrics are Internal and Time to Fill rates, Employee Engagement and Enablement scores, and turnover rates
- Manage selling expenses and achieve payroll percent targets
Experience, Skills & Knowledge
- Relevant work experience preferred
- Strong computer skills preferred: Word, Excel, PowerPoint, Workday, and Outlook
- Ability to operate the register, stand, move and walk for multiple hours
- Strong business acumen.
- Enthusiasm and ability to build and maintain an environment consistent with RL lifestyle philosophy.
- Strong communication and interpersonal skills.
Freqently Asked Questions
While leadership abilities are essential for managing teams and fostering growth, having hands-on retail experience—especially in kids and baby products—ensures familiarity with customer preferences and merchandising nuances. The ideal candidate balances both to drive sales and employee development effectively.
Professionals often transition into regional management, brand strategy roles, or corporate leadership within retail chains. This role equips you with operational expertise and team-building skills, making it a strong foundation for senior positions in retail management or product category leadership.
Managing kids and baby segments demands extra attention to product safety, customer education, and inventory tailored to specific age groups. Daily tasks blend operational oversight with coaching sales teams on delivering personalized experiences unique to family shoppers.
Ralph Lauren emphasizes immersive training programs that blend luxury brand standards with category-specific insights. General Managers receive guidance on upholding the brand’s lifestyle philosophy while mastering customer engagement techniques tailored to children's apparel and accessories.
At Ralph Lauren, the role intertwines luxury retail principles with a strong focus on client relationship management in a high-profile market like NYC. The position demands balancing brand storytelling with operational excellence in a competitive urban retail environment.
Given NYC’s dense retail market and diverse consumer base, competition is intense. Candidates with a blend of luxury brand experience, strong leadership skills, and knowledge of children’s retail trends stand out amid numerous applicants vying for these coveted positions.
A General Manager in this niche typically earns between $95,000 and $130,000 annually, depending on experience and company size. In NYC, salaries trend higher due to cost of living and the premium associated with managing luxury retail segments.
Ralph Lauren's approach centers on creating VIP experiences that blend personalized service with storytelling reflecting the brand’s heritage. This contrasts with competitors who may focus more on transactional interactions rather than immersive client relationships.
Balancing high luxury standards with family-friendly environments, managing diverse teams, and maintaining brand consistency amid NYC’s fast-paced retail scene are key challenges. Additionally, ensuring compliance with safety regulations for children’s products requires vigilant oversight.
While formal certifications aren't mandatory, credentials in retail management, child safety compliance, or early childhood product knowledge can enhance candidacy. NYC employers often favor professionals demonstrating both leadership aptitude and awareness of local market regulations.
Find The Related Jobs
Ilocatum
Account Manager
New York, NY
METRO HORT GROUP, INC
Horticulturist / Account Manager
Huntington, NY
Ilocatum
Associate Account Manager
New York, NY
Smith Arnold Partners
Anatomic Pathology Operations Manager
White Plains, NY
Sonic Drive In
General Manager
Rochester, NY
Sonic Drive In
General Manager
Staten Island, NY