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Sales Consultant
Sonic Automotive
Location : Glenwood Springs, CO, 81601
Job Type : Full Time
Salary : $90,000 - $180,000
Date Posted : 1 December 2025
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Sales Consultant - Land Rover Roaring Fork in Glenwood Springs, CO at Sonic Automotive
Date Posted: 10/23/2025
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Job Snapshot
About
Land Rover Roaring Fork,a Sonic Automotive dealership, is one of the fastest-growing luxury dealerships in the country and we’re doing things the right way - world-class guest service, pride in our craft, and real career growth for our team.
Sonic Automotive is a multi-billion dollar Fortune 500 company and one of the largest automotive dealer groups in the country with 100+ dealerships nationwide across 25 brands.
Compensation:
- $90,000 - $180,000 + / year
Why live here?
Our dealership is located inGlenwood Springs, CO, in the heart of the Roaring Fork Valley.
Here, your time off is just as rewarding as your time on the job: white water rafting, fly fishing, hiking, biking, skiing, snowboarding, live music, great restaurants, and a vibrant mountain community.
Job Description
As aSales Advisor, you’ll guide clients through a high-touch, consultative experience as they select from some of the world’s most iconic automotive brands.
Your ability to build trust, deliver expert product knowledge, and create lasting relationships will be key to your success.
Duties and Responsibilities:
- Cultivate new opportunities through personalized outreach, social media, referrals, internet leads, and walk-ins, becoming a trusted local expert in your brand.
- Welcome clients with a professional demeanor that reflects the sophistication of the brand and dealership.
- Conduct tailored vehicle presentations and test drives that showcase advanced technology, performance capabilities, and premium features.
- Stay up to date on every model, trim, and incentive, being a resource for your clients and your team.
- Guide clients through the entire buying process, including trade-in appraisals and high-level discussions around financing, lease structures, and protection options.
- Partner closely with our Finance & Insurance (F&I) experts to finalize deals and deliver a seamless, concierge-level closing experience.
- Approach every negotiation with integrity, transparency, and a commitment to maximizing both customer satisfaction and dealership performance.
- Provide personalized post-sale follow-up to ensure satisfaction, maintain relationships, and encourage future business and referrals.
- Build a loyal client base by delivering an exceptional experience that drives repeat business and earns referrals in the highline market.
- Leverage consultative sales techniques to match clients with the right vehicle and uncover opportunities for value-added products and services.
- 1+ years of sales experience.
- Track record of consistently meeting or exceeding sales targets in a competitive, client-focused environment.
- Ability to build long-term relationships with clientele through professionalism, follow-up, and tailored service.
- Strong consultative sales techniques, including needs analysis, presentation, objection handling, and closing strategies.
- Polished communication, negotiation, and interpersonal skills.
- Ability to thrive in a fast-paced, performance-driven environment while delivering white-glove service.
- Must be authorized to work in the USA and possess a valid driver's license.
- Must be able to pass all pre-employment requirements including background check, MVR, and drug screening.
Preferred Qualifications:
Prior experience with high-line brands (ie. Porsche, BMW, Audi, Jaguar, Land Rover, etc.)Compensation (Draw / Commission):
- Performance-based earnings range: $90,000 - $180,000 + / yearActual earnings depend on performance. High-performers who consistently meet and exceed store and corporate goals often earn well above this range.
The Salesperson Position has a Pay Scale consisting of the following elements and ranges. Wages include an advance of a monthly draw of five-thousand dollars a month. The position may also pay commission compensation which is based on the value or amount of closed sales achieved from $0.00 (if no sales are made) without any upper limit other than sales performance. The position also may also pay a production bonus based on individual or team performance that may range from $0.00 (if baseline benchmarks are not met) without any fixed upper limit.
Schedule
- FULL TIME
- Sundays Always Off
- Saturday Availability required
Perks & Benefits:
- Medical, Dental & Vision Insurance
- 401(k) with Company Match
- Paid Time Off that Grows with You
- Sundays Always Off
- Closed on Thanksgiving & Christmas
- Employee Pricing on Purchases & Leases
- Free & Discounted Gym Membership Options
- Exclusive Travel Deals on Hotels, Rentals & Airfare
- Career Growth in a Fortune 500 Company
All your information will be kept confidential in accordance with EEO guidelines
Freqently Asked Questions
Success in luxury automotive sales in Glenwood Springs hinges on expert product knowledge, refined consultative selling, and the ability to foster genuine client relationships. Familiarity with brands like Land Rover and a polished communication style help consultants stand out amid a discerning mountain community clientele.
Glenwood Springs combines a luxury market with an active outdoor lifestyle, influencing sales approaches. Consultants here often tailor experiences to clients who value both premium vehicles and local outdoor culture, requiring a blend of product expertise and lifestyle alignment not as prominent in urban centers.
Candidates with prior experience selling high-end brands like Land Rover or Jaguar gain an advantage, alongside strong consultative skills and a local network. Demonstrated ability to navigate complex financing and lease discussions also enhances competitiveness in this affluent market.
Expect a dynamic blend of personalized client outreach, tailored vehicle presentations, and collaboration with finance experts. The role demands staying current on model incentives, conducting test drives, and nurturing long-term customer relationships to drive repeat sales and referrals.
At Sonic Automotive, emphasis on world-class guest service and career growth fosters a high-performance yet supportive atmosphere. Sales Consultants benefit from structured incentives, ongoing training, and a commitment to integrity, setting it apart from more transactional environments.
Sales Consultants typically earn between $90,000 and $180,000 annually, largely performance-driven. Income depends on sales volume, commission structures, and bonus eligibility, with top performers often exceeding the stated range by consistently surpassing dealership targets.
Glenwood Springs presents a smaller but affluent customer base, meaning fewer but higher-value sales opportunities. The community’s tight-knit nature rewards relationship-building, while seasonal tourism can influence sales dynamics and client availability throughout the year.
Sonic Automotive’s status as a Fortune 500 company offers structured career pathways and brand exposure across 25 automotive lines. Sales Consultants gain valuable experience in a high-end segment, with opportunities to move into leadership or specialized sales roles within a multi-dealership network.
Absolutely. The job thrives on personalized client engagement, where understanding client needs and aligning vehicle features builds trust. Mastery in objection handling, needs analysis, and closing strategies is essential to succeed in this competitive luxury sales environment.
Denver, CO