SKU Content Director= Manhattan NY
We are seeking a Director Of Product Content Descriptions to become an integral part of our team!
Job Overview:
Client seeks a dynamic and visionary Director of Content to lead our content operations and shape the strategic direction of our content creation. This pivotal role oversees the management of content for over 400,000 products, ensuring exceptional quality, accuracy, and engagement across images, videos, written content, specifications, and accessories. The successful candidate will spearhead a robust content strategy that amplifies brand values, captivates our professional audience, and drives deeper customer interaction.
As a key leader, you will orchestrate cross-functional collaboration with content teams, product managers, and manufacturers to maintain a seamless and efficient Product Information Management (PIM) system. Your operational expertise will ensure flawless execution, while your strategic foresight will position as a leader in eCommerce content innovation. This is an opportunity to make a transformative impact at a globally recognized retailer, leveraging data-driven insights and creative leadership to elevate the customer experience.
Essential Responsibilities:
• Oversee the accurate, timely, and high-quality completion of content for over 400,000 products, ensuring consistency and alignment with brand standards.
• Architect and implement a forward-thinking content strategy that reflects core values, enhances audience engagement, and drives measurable outcomes.
• Foster strategic partnerships with manufacturers, content team leaders, and product managers to eliminate gaps in product information and streamline workflows.• Lead a team that does PDP pages / Product Descriptions
Specific Knowledge, Skills and Abilities:
• Deep expertise in eCommerce content management, with a proven track record of managing high-volume product catalogs at scale.
• Comprehensive understanding of core product categories and the ability to translate technical details into compelling content.
• Strong alignment with brand identity, audience, and customer-centric approach.
Skills
• Exceptional operational leadership, with demonstrated experience in managing complex workflows and large teams in a fast-paced environment.
• Proficiency in leveraging analytics and reporting tools to derive actionable insights and drive content strategy.
• Outstanding communication and presentation skills, with the ability to articulate strategic visions to diverse stakeholders, including executive leadership.
Abilities
• Adept at building collaborative relationships across all levels of the organization, from content creators to C-suite executives.
• Direct and impactful communicator, capable of navigating complex challenges with clarity and tact.
• Proven ability to lead with agility, balancing strategic innovation with operational precision.
Preferred Education, Experience and Licenses:
• Extensive experience in eCommerce, with a robust network of industry contacts and a history of driving content excellence.
• Previous tenure in a director-level or equivalent role, with a demonstrated ability to lead transformative initiatives.
• Experience managing departments of 50+ team members, with a focus on fostering high-performing, collaborative teams.
Freqently Asked Questions
A SKU Content Director excels in managing extensive product databases, integrating multimedia content, and aligning descriptions tightly with brand voice. This role demands expertise in product information management systems, cross-team coordination, and a blend of creative and analytical skills to enhance ecommerce content quality and customer engagement.
Daily tasks involve overseeing content accuracy for thousands of products, collaborating with product managers and manufacturers, and refining content strategies. It requires balancing operational oversight with strategic innovation, ensuring seamless product data flow, and maintaining engaging, consistent descriptions that resonate with target audiences.
Progression often leads to senior executive roles such as VP of Content Strategy or Head of Ecommerce Experience. The position builds leadership capabilities, strategic vision, and operational mastery, positioning professionals for broader responsibilities in digital marketing, product management, or omnichannel retail leadership.
Affinity Search fosters a collaborative environment emphasizing innovation and data-driven decisions. A SKU Content Director here would harness cross-functional partnerships and leverage a supportive culture that values strategic creativity, enabling impactful contributions to brand storytelling and product engagement in a competitive market.
They prioritize scalable content solutions that integrate multimedia assets and rigorous PIM systems, emphasizing quality and brand consistency across vast product catalogs. Directors are expected to drive content innovation while reinforcing brand values through data insights, differentiating Affinity Search’s approach in ecommerce leadership.
Atlantic Beach offers a suburban setting with manageable traffic compared to Manhattan, yet peak hours may extend commute times. Directors should consider flexible scheduling or remote options to optimize work-life balance, which can enhance focus and creativity when managing large-scale content projects.
While niche, the role is increasingly sought after due to ecommerce growth in the New York metro area. Local companies emphasize digital content leadership, making candidates with expertise in large-scale product content management highly desirable, though competition remains moderate given the specialized skill set.
Salaries typically range from $140,000 to $180,000 annually, reflecting the seniority and complexity of managing vast product content portfolios. Atlantic Beach offers slightly more affordable living costs compared to Manhattan, which may influence overall compensation packages while remaining competitive within the ecommerce sector.
The sheer volume of products—over 400,000—requires exceptional operational precision and strategic foresight. Unlike broader media roles, this position demands deep ecommerce content expertise, cross-departmental collaboration, and the ability to translate technical product details into compelling, scalable narratives.
The company invests in advanced analytics and PIM technologies, encouraging directors to leverage data-driven insights for content optimization. Leadership is supported in piloting new strategies that enhance product storytelling, improve customer engagement, and maintain brand integrity across extensive digital catalogs.
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