SKU Content Director= Manhattan NY
We are seeking a Director Of Product Content Descriptions to become an integral part of our team!
Job Overview:
Client seeks a dynamic and visionary Director of Content to lead our content operations and shape the strategic direction of our content creation. This pivotal role oversees the management of content for over 400,000 products, ensuring exceptional quality, accuracy, and engagement across images, videos, written content, specifications, and accessories. The successful candidate will spearhead a robust content strategy that amplifies brand values, captivates our professional audience, and drives deeper customer interaction.
As a key leader, you will orchestrate cross-functional collaboration with content teams, product managers, and manufacturers to maintain a seamless and efficient Product Information Management (PIM) system. Your operational expertise will ensure flawless execution, while your strategic foresight will position as a leader in eCommerce content innovation. This is an opportunity to make a transformative impact at a globally recognized retailer, leveraging data-driven insights and creative leadership to elevate the customer experience.
Essential Responsibilities:
• Oversee the accurate, timely, and high-quality completion of content for over 400,000 products, ensuring consistency and alignment with brand standards.
• Architect and implement a forward-thinking content strategy that reflects core values, enhances audience engagement, and drives measurable outcomes.
• Foster strategic partnerships with manufacturers, content team leaders, and product managers to eliminate gaps in product information and streamline workflows.• Lead a team that does PDP pages / Product Descriptions
Specific Knowledge, Skills and Abilities:
• Deep expertise in eCommerce content management, with a proven track record of managing high-volume product catalogs at scale.
• Comprehensive understanding of core product categories and the ability to translate technical details into compelling content.
• Strong alignment with brand identity, audience, and customer-centric approach.
Skills
• Exceptional operational leadership, with demonstrated experience in managing complex workflows and large teams in a fast-paced environment.
• Proficiency in leveraging analytics and reporting tools to derive actionable insights and drive content strategy.
• Outstanding communication and presentation skills, with the ability to articulate strategic visions to diverse stakeholders, including executive leadership.
Abilities
• Adept at building collaborative relationships across all levels of the organization, from content creators to C-suite executives.
• Direct and impactful communicator, capable of navigating complex challenges with clarity and tact.
• Proven ability to lead with agility, balancing strategic innovation with operational precision.
Preferred Education, Experience and Licenses:
• Extensive experience in eCommerce, with a robust network of industry contacts and a history of driving content excellence.
• Previous tenure in a director-level or equivalent role, with a demonstrated ability to lead transformative initiatives.
• Experience managing departments of 50+ team members, with a focus on fostering high-performing, collaborative teams.
Freqently Asked Questions
In fast-paced ecommerce, an SKU Content Director adapts by innovating content strategies for vast product catalogs, ensuring accuracy and engagement. This role requires blending operational leadership with creative insights to maintain brand consistency and boost customer interaction amidst growing market demands.
Successful SKU Content Directors usually have extensive experience managing large-scale content operations, strong analytical skills to interpret performance metrics, and a deep understanding of product categories. Leadership in cross-functional teams and a knack for aligning content with brand values are also critical.
Carle Place's proximity to NYC fuels demand for skilled content directors who can handle extensive catalogs. The area's ecommerce growth, competition among retailers, and the need for digital innovation make professionals with strategic content leadership highly sought after.
Collaboration hurdles can arise from disparate systems, tight deadlines, and varying data quality. In Carle Place, bridging communication gaps and streamlining workflows across manufacturers and product teams is vital to maintain high-quality, timely product content.
Affinity Search leverages the SKU Content Director’s expertise to align content strategy with brand identity, driving engaging narratives across 400,000 products. Their leadership fosters innovation and operational excellence, ensuring content resonates with professional audiences and strengthens market positioning.
At Affinity Search, the SKU Content Director not only manages content scale but also leads strategic partnerships and oversees teams crafting product detail pages. This expanded scope emphasizes a blend of visionary leadership and hands-on operational management uncommon in similar roles.
For this senior role in Carle Place, an SKU Content Director can expect a salary between $140,000 and $180,000 annually, reflecting the high responsibility of managing extensive product content and driving ecommerce innovation in a competitive market.
Certifications in product information management (PIM), digital marketing analytics, and leadership development can provide a competitive edge. Mastery of data-driven tools and familiarity with regional market trends also greatly enhance effectiveness in New York’s ecommerce sector.
Career paths often lead to senior leadership roles such as VP of Content Strategy or Chief Product Officer. Growth involves expanding strategic influence, overseeing broader digital marketing initiatives, and driving innovation across multiple ecommerce platforms.
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