SKU Content Director= Manhattan NY
We are seeking a Director Of Product Content Descriptions to become an integral part of our team!
Job Overview:
Client seeks a dynamic and visionary Director of Content to lead our content operations and shape the strategic direction of our content creation. This pivotal role oversees the management of content for over 400,000 products, ensuring exceptional quality, accuracy, and engagement across images, videos, written content, specifications, and accessories. The successful candidate will spearhead a robust content strategy that amplifies brand values, captivates our professional audience, and drives deeper customer interaction.
As a key leader, you will orchestrate cross-functional collaboration with content teams, product managers, and manufacturers to maintain a seamless and efficient Product Information Management (PIM) system. Your operational expertise will ensure flawless execution, while your strategic foresight will position as a leader in eCommerce content innovation. This is an opportunity to make a transformative impact at a globally recognized retailer, leveraging data-driven insights and creative leadership to elevate the customer experience.
Essential Responsibilities:
• Oversee the accurate, timely, and high-quality completion of content for over 400,000 products, ensuring consistency and alignment with brand standards.
• Architect and implement a forward-thinking content strategy that reflects core values, enhances audience engagement, and drives measurable outcomes.
• Foster strategic partnerships with manufacturers, content team leaders, and product managers to eliminate gaps in product information and streamline workflows.• Lead a team that does PDP pages / Product Descriptions
Specific Knowledge, Skills and Abilities:
• Deep expertise in eCommerce content management, with a proven track record of managing high-volume product catalogs at scale.
• Comprehensive understanding of core product categories and the ability to translate technical details into compelling content.
• Strong alignment with brand identity, audience, and customer-centric approach.
Skills
• Exceptional operational leadership, with demonstrated experience in managing complex workflows and large teams in a fast-paced environment.
• Proficiency in leveraging analytics and reporting tools to derive actionable insights and drive content strategy.
• Outstanding communication and presentation skills, with the ability to articulate strategic visions to diverse stakeholders, including executive leadership.
Abilities
• Adept at building collaborative relationships across all levels of the organization, from content creators to C-suite executives.
• Direct and impactful communicator, capable of navigating complex challenges with clarity and tact.
• Proven ability to lead with agility, balancing strategic innovation with operational precision.
Preferred Education, Experience and Licenses:
• Extensive experience in eCommerce, with a robust network of industry contacts and a history of driving content excellence.
• Previous tenure in a director-level or equivalent role, with a demonstrated ability to lead transformative initiatives.
• Experience managing departments of 50+ team members, with a focus on fostering high-performing, collaborative teams.
Freqently Asked Questions
A SKU Content Director focuses specifically on managing and strategizing product-level content for large catalogs, unlike general content directors who oversee broader marketing content. This role demands deep expertise in product data accuracy and cross-team collaboration to enhance customer engagement through detailed content.
Command over PIM systems, strong operational leadership, and the ability to transform complex technical product data into engaging descriptions are critical. Additionally, proficiency in analytics-driven strategy and team management under fast-paced ecommerce environments is highly valued.
Advancement may lead to senior executive roles such as VP of Content Strategy or Chief Content Officer, especially within retail or ecommerce firms. Growth often involves expanding influence over omnichannel strategies and integrating emerging content technologies.
Elmont's proximity to New York City's vast retail and ecommerce hubs creates a highly competitive environment for senior content directors. Candidates with robust digital content portfolios and proven leadership in large-scale product catalogs stand out amid strong local demand.
Certifications in digital marketing analytics, e-commerce platforms like Shopify or Magento, and project management (PMP or Agile) enhance a candidate’s profile. Employers also value demonstrated expertise in content strategy aligned with NYC’s fast-paced retail landscape.
Balancing high-volume product content demands while aligning with Affinity Search’s brand vision requires agile leadership. Navigating cross-departmental communication in a bustling regional market and maintaining content precision across 400,000 SKUs are distinct challenges.
Affinity Search fosters a data-driven culture that empowers content leaders to experiment with new ecommerce content strategies. The company emphasizes collaboration among product managers and manufacturers, enabling transformative content initiatives that elevate brand presence.
The typical annual salary spans from $130,000 to $170,000, influenced by experience and team size. Given Elmont's proximity to NYC and the scale of responsibilities managing vast product catalogs, compensation often includes performance bonuses tied to content strategy outcomes.
Daily activities blend strategic planning with hands-on oversight of content creation workflows. Regular engagement with product managers, manufacturers, and content teams ensures alignment on brand standards and timely updates to maintain accuracy across all product listings.
While content marketing directors focus on promotional messaging and campaigns, SKU Content Directors specialize in the granular details of product data and descriptions. Their work directly impacts ecommerce catalog integrity and customer decision-making accuracy.
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