Regional Sales Manager

A Regional Sales Manager in packaging typically needs deep knowledge of rigid and flexible plastic materials, plus expertise in food and beverage consumer packaged goods markets. This includes strategic account management, industry-specific negotiation tactics, and the ability to tailor sales plans to packaging innovations and sustainability trends.

Advancement often leads to regional director or national sales leadership roles, emphasizing broader territory oversight and strategic partnerships. Gaining experience in sustainable packaging solutions and mastering complex sales cycles with major CPG clients can accelerate growth opportunities in this competitive Texas market.

Managing key accounts to increase market share, identifying upselling opportunities, collaborating cross-functionally to customize packaging solutions, and attending industry events to maintain competitive awareness are core duties. This role demands proactive client engagement and thorough market analysis.

Affinity Search focuses on innovative, sustainable packaging tailored to top food and beverage CPG brands, requiring managers to be adept at aligning sales strategies with environmental goals. Their emphasis on customer satisfaction and product quality differentiates the sales approach, demanding consultative selling and relationship depth.

While relocation assistance isn't offered, Affinity Search provides a diverse product portfolio and collaborative internal teams, enhancing a manager’s ability to deliver customized solutions. Their commitment to sustainability and innovation gives sales professionals a competitive edge in negotiations and client retention.

Yes, the $120,000 to $140,000 salary range aligns well with Texas packaging sales roles, reflecting Mansfield’s growing demand for skilled regional sales professionals. Salary competitiveness factors in regional cost of living and the specialized expertise required in rigid and flexible packaging sectors.

Mansfield shows moderate demand for sales leaders with packaging experience, influenced by its proximity to Dallas' robust food and beverage sector. Candidates with proven sales growth in CPG packaging benefit from a less saturated market compared to larger metro areas, facilitating quicker placement.

Given Texas' vast geography, managers often balance remote client meetings with travel across the region. Efficient route planning and leveraging virtual communication tools help maintain productivity while managing multiple accounts spread over wide territories.

While a bachelor’s degree in business or marketing is preferred, certifications in sales methodologies, supply chain management, or sustainability practices enhance credibility. Regional familiarity with FDA packaging regulations and CPG industry standards also adds a competitive advantage.

At Affinity Search, the 'Regional Sales' title implies strategic leadership responsibility over significant territory sales, requiring self-driven initiative and collaboration across departments. Leaders are expected to cultivate high-value partnerships and drive innovations tailored to food and beverage packaging clients.