Regional Sales Manager
Salary:$120,000 - $140,000 per year
Location:Dallas, TX
Posted:November 17 2025
Minimum Degree:
Relocation Assistance:Not Available
Job Title:Regional Sales Manager – Rigid & Flexible Packaging (Food & Beverage CPGs)
Location:Can be located anywhere in TX
MUST HAVE RIGID OR FLEXIBLE PLASTIC PACKAGING EXPERIENCE
Company Overview:
Our client is a leading provider of innovative rigid and flexible packaging solutions, serving major Consumer Packaged Goods (CPG) companies in the food and beverage industry. With a commitment to sustainability, product quality, and customer satisfaction, they offer a diverse portfolio of packaging solutions designed to enhance brand value and operational efficiency.
Position Overview:
We are seeking a results-drivenRegional Sales Managerto drive growth and develop strategic relationships with large food and beverage CPG clients. This role will be responsible for identifying new business opportunities, managing key accounts, and expanding market share within the assigned territory. The ideal candidate will have a strong background in packaging sales, a deep understanding of the food and beverage industry, and a proven track record of meeting and exceeding sales targets.
Key Responsibilities:
Develop and execute a strategic sales plan to drive revenue growth within the assigned region.
Identify, target, and establish relationships with large CPG companies in the food and beverage market.
Manage and expand existing accounts by providing exceptional customer service and identifying upsell opportunities.
Collaborate with internal teams, including product development, marketing, and operations, to deliver customized packaging solutions that meet client needs.
Conduct market analysis to identify trends, opportunities, and competitive positioning.
Negotiate pricing, contracts, and terms with customers to maximize profitability while ensuring long-term partnerships.
Represent the company at industry events, trade shows, and customer meetings.
Prepare and deliver sales presentations, proposals, and forecasts to senior leadership.
Qualifications & Requirements:
Bachelor’s degree in Business, Sales, Marketing, or a related field (preferred).
5+ years of sales experience in rigid and/or flexible packaging, specifically selling to large food and beverage CPGs.
- Proven track record of successfully managing and growing a sales territory.
Excellent negotiation, communication, and relationship-building skills.
Ability to travel within the region as required.
Self-motivated, results-oriented, and able to work independently in a fast-paced environment.
If you are a motivated sales professional with a passion for packaging solutions and a strong network in the food and beverage industry, we encourage you to apply!
Apply for this position
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Freqently Asked Questions
Excelling as a Regional Sales Manager in rigid and flexible packaging demands mastery in strategic account management, deep knowledge of CPG food and beverage markets, and adept negotiation skills. Candidates with a blend of packaging expertise and client relationship prowess typically outperform competitors in sales growth.
In Texas, especially near Dallas and Forney, Regional Sales Managers often navigate a robust network of food and beverage CPG companies requiring tailored packaging solutions. The regional market's scale and diversity necessitate flexible strategies and frequent travel within the state to build lasting client partnerships.
A Regional Sales Manager focusing on packaging sales can progress toward roles like Regional Sales Director or VP of Sales, leveraging success in territory expansion and strategic client acquisitions. Building industry expertise and leadership capabilities opens doors to overseeing larger regions or national sales teams.
Managing sales remotely within Texas entails staying proactive in communication, adapting to diverse market needs across cities, and coordinating with internal teams virtually. Success relies on strong self-motivation, digital collaboration skills, and the ability to swiftly respond to regional client demands.
Affinity Search emphasizes sustainability by seeking Regional Sales Managers who understand eco-friendly rigid and flexible packaging innovations. This role involves promoting products that balance client brand value with environmental responsibility, aligning with the company's commitment to green packaging trends.
Affinity Search offers a unique platform focused on innovative packaging solutions for major CPG clients, with a strong culture of collaboration across marketing and product teams. The role demands a results-oriented approach combined with deep industry knowledge to drive revenue and market share growth.
Regional Sales Managers in packaging near Dallas and Forney typically earn between $120,000 and $140,000 annually. This range reflects the specialized nature of sales in rigid and flexible packaging for food and beverage CPGs, factoring in regional demand and the complexity of managing key accounts.
The Forney, TX area exhibits moderate competition for Regional Sales Manager roles within packaging sales, driven by numerous CPG companies seeking experts in sustainable and innovative solutions. Candidates with proven sales success and packaging industry experience have a distinct edge.
Successful Regional Sales Managers customize approaches by analyzing regional market trends, understanding client-specific packaging needs, and collaborating closely with product development teams. This ensures proposals resonate with client brand goals while optimizing packaging efficiency and sustainability.
Affinity Search invests in continuous learning by offering Regional Sales Managers access to industry insights, product updates, and strategic sales coaching. This commitment enhances their ability to meet evolving client demands and maintain a competitive edge in the packaging sales landscape.
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