Regional Sales Manager
Salary:$120,000 - $140,000 per year
Location:Dallas, TX
Posted:November 17 2025
Minimum Degree:
Relocation Assistance:Not Available
Job Title:Regional Sales Manager – Rigid & Flexible Packaging (Food & Beverage CPGs)
Location:Can be located anywhere in TX
MUST HAVE RIGID OR FLEXIBLE PLASTIC PACKAGING EXPERIENCE
Company Overview:
Our client is a leading provider of innovative rigid and flexible packaging solutions, serving major Consumer Packaged Goods (CPG) companies in the food and beverage industry. With a commitment to sustainability, product quality, and customer satisfaction, they offer a diverse portfolio of packaging solutions designed to enhance brand value and operational efficiency.
Position Overview:
We are seeking a results-drivenRegional Sales Managerto drive growth and develop strategic relationships with large food and beverage CPG clients. This role will be responsible for identifying new business opportunities, managing key accounts, and expanding market share within the assigned territory. The ideal candidate will have a strong background in packaging sales, a deep understanding of the food and beverage industry, and a proven track record of meeting and exceeding sales targets.
Key Responsibilities:
Develop and execute a strategic sales plan to drive revenue growth within the assigned region.
Identify, target, and establish relationships with large CPG companies in the food and beverage market.
Manage and expand existing accounts by providing exceptional customer service and identifying upsell opportunities.
Collaborate with internal teams, including product development, marketing, and operations, to deliver customized packaging solutions that meet client needs.
Conduct market analysis to identify trends, opportunities, and competitive positioning.
Negotiate pricing, contracts, and terms with customers to maximize profitability while ensuring long-term partnerships.
Represent the company at industry events, trade shows, and customer meetings.
Prepare and deliver sales presentations, proposals, and forecasts to senior leadership.
Qualifications & Requirements:
Bachelor’s degree in Business, Sales, Marketing, or a related field (preferred).
5+ years of sales experience in rigid and/or flexible packaging, specifically selling to large food and beverage CPGs.
- Proven track record of successfully managing and growing a sales territory.
Excellent negotiation, communication, and relationship-building skills.
Ability to travel within the region as required.
Self-motivated, results-oriented, and able to work independently in a fast-paced environment.
If you are a motivated sales professional with a passion for packaging solutions and a strong network in the food and beverage industry, we encourage you to apply!
Apply for this position
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Freqently Asked Questions
Success in this role demands solid knowledge of rigid and flexible plastic packaging, especially targeting food and beverage CPG clients. Understanding material properties and industry trends in Texas’s packaging market will help build strong client relationships and identify new business avenues.
Daily tasks like crafting strategic sales plans, managing key accounts, and collaborating with product teams directly influence revenue expansion. Tailoring packaging solutions to client needs ensures competitive positioning and strengthens partnerships in this specialized market.
With proven sales achievements and industry expertise, advancement paths often lead to Regional Sales Director or National Sales Manager roles. Developing a niche in packaging for CPGs enhances visibility and opens doors to leadership positions across the sector.
Salaries typically range from $120,000 to $140,000 annually, reflecting the specialized nature of packaging sales and the regional market demand. This pay scale aligns with the responsibility to manage strategic accounts and drive substantial revenue growth.
Affinity Search leverages its network to connect seasoned Regional Sales Managers with leading packaging providers. Their focus on innovation and sustainability offers candidates exposure to cutting-edge packaging technologies within the food and beverage CPG market.
Affinity Search emphasizes candidates with rigid and flexible packaging expertise, especially for food and beverage clients. Their client-centric approach and emphasis on strategic growth set this role apart, offering a dynamic environment for sales leaders.
Given Euless's proximity to Dallas and major highways, commuting is generally manageable. However, candidates should anticipate travel across Texas within their territory, requiring flexibility and planning to maintain client engagement across diverse locations.
Texas shows a steady demand for sales professionals with packaging expertise due to its strong food and beverage manufacturing base. Euless, positioned near Dallas, benefits from a competitive market, making experienced candidates highly sought after.
A bachelor’s degree in business or marketing paired with 5+ years in rigid or flexible packaging sales to large CPG clients is highly valued. Demonstrated success in managing territories and negotiation skills distinguishes top-tier applicants.
Familiarity with Texas’s key CPG companies and regional market dynamics enhances strategic targeting and relationship building. Understanding local industry challenges enables tailored packaging solutions that resonate with client priorities.
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