Regional Sales Manager
Salary:$120,000 - $140,000 per year
Location:Dallas, TX
Posted:November 17 2025
Minimum Degree:
Relocation Assistance:Not Available
Job Title:Regional Sales Manager – Rigid & Flexible Packaging (Food & Beverage CPGs)
Location:Can be located anywhere in TX
MUST HAVE RIGID OR FLEXIBLE PLASTIC PACKAGING EXPERIENCE
Company Overview:
Our client is a leading provider of innovative rigid and flexible packaging solutions, serving major Consumer Packaged Goods (CPG) companies in the food and beverage industry. With a commitment to sustainability, product quality, and customer satisfaction, they offer a diverse portfolio of packaging solutions designed to enhance brand value and operational efficiency.
Position Overview:
We are seeking a results-drivenRegional Sales Managerto drive growth and develop strategic relationships with large food and beverage CPG clients. This role will be responsible for identifying new business opportunities, managing key accounts, and expanding market share within the assigned territory. The ideal candidate will have a strong background in packaging sales, a deep understanding of the food and beverage industry, and a proven track record of meeting and exceeding sales targets.
Key Responsibilities:
Develop and execute a strategic sales plan to drive revenue growth within the assigned region.
Identify, target, and establish relationships with large CPG companies in the food and beverage market.
Manage and expand existing accounts by providing exceptional customer service and identifying upsell opportunities.
Collaborate with internal teams, including product development, marketing, and operations, to deliver customized packaging solutions that meet client needs.
Conduct market analysis to identify trends, opportunities, and competitive positioning.
Negotiate pricing, contracts, and terms with customers to maximize profitability while ensuring long-term partnerships.
Represent the company at industry events, trade shows, and customer meetings.
Prepare and deliver sales presentations, proposals, and forecasts to senior leadership.
Qualifications & Requirements:
Bachelor’s degree in Business, Sales, Marketing, or a related field (preferred).
5+ years of sales experience in rigid and/or flexible packaging, specifically selling to large food and beverage CPGs.
- Proven track record of successfully managing and growing a sales territory.
Excellent negotiation, communication, and relationship-building skills.
Ability to travel within the region as required.
Self-motivated, results-oriented, and able to work independently in a fast-paced environment.
If you are a motivated sales professional with a passion for packaging solutions and a strong network in the food and beverage industry, we encourage you to apply!
Apply for this position
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Freqently Asked Questions
A Regional Sales Manager typically oversees strategic planning and account growth across territories, focusing on leadership and negotiation with large clients. Conversely, a Regional Sales Representative often concentrates on direct sales activities and customer interactions within a smaller scope, emphasizing frontline relationship building.
Success hinges on mastering supply chain knowledge specific to rigid and flexible packaging, coupled with strong negotiation skills, market trend analysis, and the ability to nurture long-term relationships with consumer packaged goods clients within the food and beverage industry.
Progression often involves moving into senior sales leadership roles such as Regional Director of Sales or Vice President of Sales, where strategic oversight expands. Building a network within the packaging and CPG industries and consistently surpassing sales targets accelerates upward mobility.
Arlington's growing food and beverage packaging market coupled with Texas' expanding CPG sector is driving increased demand for Regional Sales Managers with packaging expertise. Candidates with flexible location options within Texas and a track record in rigid or flexible plastics stand out amid competitive hiring.
Salary ranges in Arlington for Regional Sales Managers closely mirror Dallas figures, typically between $120,000 and $140,000 annually, reflecting the region's robust packaging industry and cost of living. Houston tends to offer higher compensation due to its larger market size and energy sector influence.
Navigating a diverse client base across the vast Texas region demands adaptability in sales strategies and travel readiness. Additionally, staying ahead in sustainable packaging trends while meeting aggressive sales goals requires balancing innovation with customer-specific solutions.
Affinity Search provides access to cutting-edge packaging products, marketing collaboration, and data-driven sales tools, enabling managers to tailor proposals effectively. The company's emphasis on sustainability also helps sales professionals appeal to eco-conscious clients, boosting competitive advantage.
Candidates boasting over five years in rigid or flexible packaging sales, especially within food and beverage CPGs, combined with a bachelor's degree in business or marketing, plus proven negotiation and territory management skills, typically draw strong employer interest in this market.
Managing dispersed territories involves frequent travel to meet clients, adapting sales approaches to regional market nuances, and leveraging virtual communication tools for team coordination. This dynamic requires high self-motivation and the ability to handle independent decision-making efficiently.
Affinity Search's commitment to sustainability and innovation in both rigid and flexible packaging segments offers a unique platform for sales managers to engage with leading CPG clients. The role emphasizes strategic relationship-building and market expansion within a forward-thinking company culture.
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