Regional Sales Manager
Salary:$120,000 - $140,000 per year
Location:Dallas, TX
Posted:November 17 2025
Minimum Degree:
Relocation Assistance:Not Available
Job Title:Regional Sales Manager – Rigid & Flexible Packaging (Food & Beverage CPGs)
Location:Can be located anywhere in TX
MUST HAVE RIGID OR FLEXIBLE PLASTIC PACKAGING EXPERIENCE
Company Overview:
Our client is a leading provider of innovative rigid and flexible packaging solutions, serving major Consumer Packaged Goods (CPG) companies in the food and beverage industry. With a commitment to sustainability, product quality, and customer satisfaction, they offer a diverse portfolio of packaging solutions designed to enhance brand value and operational efficiency.
Position Overview:
We are seeking a results-drivenRegional Sales Managerto drive growth and develop strategic relationships with large food and beverage CPG clients. This role will be responsible for identifying new business opportunities, managing key accounts, and expanding market share within the assigned territory. The ideal candidate will have a strong background in packaging sales, a deep understanding of the food and beverage industry, and a proven track record of meeting and exceeding sales targets.
Key Responsibilities:
Develop and execute a strategic sales plan to drive revenue growth within the assigned region.
Identify, target, and establish relationships with large CPG companies in the food and beverage market.
Manage and expand existing accounts by providing exceptional customer service and identifying upsell opportunities.
Collaborate with internal teams, including product development, marketing, and operations, to deliver customized packaging solutions that meet client needs.
Conduct market analysis to identify trends, opportunities, and competitive positioning.
Negotiate pricing, contracts, and terms with customers to maximize profitability while ensuring long-term partnerships.
Represent the company at industry events, trade shows, and customer meetings.
Prepare and deliver sales presentations, proposals, and forecasts to senior leadership.
Qualifications & Requirements:
Bachelor’s degree in Business, Sales, Marketing, or a related field (preferred).
5+ years of sales experience in rigid and/or flexible packaging, specifically selling to large food and beverage CPGs.
- Proven track record of successfully managing and growing a sales territory.
Excellent negotiation, communication, and relationship-building skills.
Ability to travel within the region as required.
Self-motivated, results-oriented, and able to work independently in a fast-paced environment.
If you are a motivated sales professional with a passion for packaging solutions and a strong network in the food and beverage industry, we encourage you to apply!
Apply for this position
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Freqently Asked Questions
Thriving in the Texas packaging sector demands expertise in rigid and flexible plastic materials, coupled with adeptness in managing large food and beverage CPG accounts. Strong negotiation and relationship-building skills tailored to regional client needs are crucial for driving revenue growth across diverse packaging solutions.
Dallas-based managers must navigate a vibrant market with numerous CPG companies competing for innovative packaging. They should excel in strategic account expansion and market trend analysis to outpace rivals, leveraging local industry events and collaborations to maximize territory influence.
Daily hurdles include balancing client demands for sustainable packaging solutions, negotiating contracts that align profitability with long-term partnerships, and coordinating cross-functional teams to customize offerings—all while maintaining a strong pipeline within the Texas region.
Dallas and the wider Texas market exhibit growing demand for sales managers skilled in packaging due to the state's large food and beverage industry. However, competition remains stiff, requiring candidates to demonstrate proven sales track records and deep sector knowledge to stand out.
Affinity Search emphasizes a blend of sustainability focus and innovation in packaging solutions, offering managers opportunities to lead strategic growth initiatives with top-tier CPG clients. The role demands autonomy and a results-driven mindset distinct from more traditional sales jobs.
Affinity Search fosters a collaborative environment linking sales with product development and marketing teams, enabling tailored packaging solutions. This integrated approach empowers managers to deepen client relationships and innovate beyond standard sales tactics within the Dallas market.
Salaries typically range from $120,000 to $140,000 annually, reflecting the specialized expertise required in rigid and flexible packaging sales. Compensation aligns with the manager's ability to grow territory revenue and manage key CPG accounts effectively within the Dallas region.
While a bachelor's degree in business or marketing is often preferred, Texas employers value hands-on experience with rigid or flexible plastic packaging and a strong track record in the food and beverage sector more. Certifications in sales or supply chain management enhance candidacy.
Candidates should expect regular regional travel across Texas to engage with key food and beverage clients, attend industry events, and foster partnerships. This mobility is essential for maintaining close relationships and responding swiftly to market opportunities.
Dallas' business climate values direct communication and long-term trust-building. Sales managers are expected to balance assertive negotiation with personalized service, reflecting local preferences for reliable partnerships and community-oriented business practices.
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