Summary /Job Purpose
The Leasing Sales Director generates top-line revenue through outside direct sales and by identifying, developing, and maintaining property sales and marketing objectives. Responsible for maximizing the occupancy and the average daily rate of the Active Adult Community.
Main Responsibilities
- Assists in the development of the Marketing Plan and Key account action plans.
- Cultivates lead sources through direct sales calls/ appointments, cold calls, telemarketing, etc.
- Establishes and maintains close contact with assigned accounts and target accounts.
- Maintains well well-documented, accurate, organized, and up-to-date file management system to service the client, prospect, and employer in the most expedient, organized, and knowledgeable manner.
- Develop strong customer relations through frequent communication and professional, courteous, and ethical interpersonal interactions. Develops customer profiles and maintains an effective trace system, including dates and references, to best meet the client’s needs, resulting in superior account services and increased revenues.
- Conducts research, surveys, personal investigation, and studies marketplace and territory to effectively capitalize on the hotel’s/Community’s strengths and competitor’s weaknesses and capabilities.
- Controls departmental expenses on the property’s behalf to minimize hotel costs.
- Maintains active involvement in assigned community and industry organizations.
- Assists in ensuring that customers and residents are 100% satisfied with their hotel experience.
- Be aware of guest satisfaction scores and work toward increasing departmental and overall guest
and resident satisfaction.
- Performs other duties as assigned.
Qualification Standards
- Bachelor’s degree in business or equivalent combination of education and experience.
- Minimum of five years of hospitality sales experience. Minimum of three years of management
experience.
- Excellent leadership skills and strong revenue management skills. Must be innovative and selfmotivated.
- Must be able to work independently and have the drive to succeed.
- Knowledge of local competition and general industry trends
- Strong interpersonal and communication skills
- Excellent decision-making ability and analytical skills
- Knowledge of a variety of computer software applications
Freqently Asked Questions
Kenner's market shows growing demand for experienced Directors of Sales, especially in hospitality and retail sectors. Companies like Affinity Search highlight the need for professionals skilled in revenue growth and client relations. Knowing local industry trends enhances your chances in this competitive environment.
While formal certifications aren't always mandatory, local employers appreciate candidates with credentials in sales management or hospitality marketing. Affiliations with regional business organizations in Kenner can also boost credibility, aligning with community-focused sales strategies.
Effective Directors of Sales excel in strategic revenue generation, client relationship cultivation, and team leadership. Unlike general sales managers, they often combine market analysis with direct sales initiatives, driving occupancy and daily rate improvements—key in sectors like hospitality and residential communities.
Senior Directors of Sales typically transition from tactical sales tasks to broader strategic planning, overseeing multiple teams and key account development. This progression often leads to executive roles such as Vice President of Sales, reflecting increased responsibility for revenue and market positioning.
Daily tasks include engaging with high-value clients, analyzing market trends, developing targeted marketing plans, and managing sales teams. Directors also monitor customer satisfaction scores, ensuring service excellence while driving revenue through strategic account management.
Affinity Search emphasizes ethical interpersonal interactions and meticulous client service in their sales leadership. Their Directors of Sales are expected to foster strong customer relations while aligning sales strategies with the community-focused values that the company upholds.
Affinity Search's focus on active adult communities requires nuanced sales approaches balancing occupancy rates with resident satisfaction. Directors must adeptly handle market research, competitive analysis, and cost control, distinguishing their role from standard sales leadership positions.
Directors of Sales in Kenner generally earn between $90,000 and $130,000 annually, influenced by experience and company size. Those in hospitality and property sales roles, like at Affinity Search, may command salaries toward the higher end due to specialized revenue management demands.
Find The Related Jobs
cintas
Sales Representative
Bossier City, LA
Career Search Associates
Leasing Sales Director
Metairie, LA
Sunbelt Rentals, Inc.
Outside Sales Representative
Baton Rouge, LA
Snelling Staffing Services
Customer Service Sales Representative
Baton Rouge, LA
Snelling Staffing Services
Community Sales Manager
Baton Rouge, LA