Jobloria
Director of Sales
Affinity Search
Location : Gretna, LA, 70053
Job Type : Full Time / Part Time
Salary : $70,000 - $75,000 per year
Date Posted : 2 December 2025
Summary /Job Purpose
The Leasing Sales Director generates top-line revenue through outside direct sales and by identifying, developing, and maintaining property sales and marketing objectives. Responsible for maximizing the occupancy and the average daily rate of the Active Adult Community.
Main Responsibilities
- Assists in the development of the Marketing Plan and Key account action plans.
- Cultivates lead sources through direct sales calls/ appointments, cold calls, telemarketing, etc.
- Establishes and maintains close contact with assigned accounts and target accounts.
- Maintains well well-documented, accurate, organized, and up-to-date file management system to service the client, prospect, and employer in the most expedient, organized, and knowledgeable manner.
- Develop strong customer relations through frequent communication and professional, courteous, and ethical interpersonal interactions. Develops customer profiles and maintains an effective trace system, including dates and references, to best meet the client’s needs, resulting in superior account services and increased revenues.
- Conducts research, surveys, personal investigation, and studies marketplace and territory to effectively capitalize on the hotel’s/Community’s strengths and competitor’s weaknesses and capabilities.
- Controls departmental expenses on the property’s behalf to minimize hotel costs.
- Maintains active involvement in assigned community and industry organizations.
- Assists in ensuring that customers and residents are 100% satisfied with their hotel experience.
- Be aware of guest satisfaction scores and work toward increasing departmental and overall guest
and resident satisfaction.
- Performs other duties as assigned.
Qualification Standards
- Bachelor’s degree in business or equivalent combination of education and experience.
- Minimum of five years of hospitality sales experience. Minimum of three years of management
experience.
- Excellent leadership skills and strong revenue management skills. Must be innovative and selfmotivated.
- Must be able to work independently and have the drive to succeed.
- Knowledge of local competition and general industry trends
- Strong interpersonal and communication skills
- Excellent decision-making ability and analytical skills
- Knowledge of a variety of computer software applications
Freqently Asked Questions
Mastering revenue management, strategic account development, and team motivation are essential leadership traits for a Director of Sales in hospitality. These skills help drive occupancy rates and optimize pricing strategies while fostering strong client relationships and guiding sales teams toward ambitious goals.
In Gretna, LA, Directors of Sales often benefit from a close-knit market with deep community ties, contrasting with bigger cities where competition and scale are higher. Local roles might emphasize personalized client engagement and regional market knowledge more than expansive corporate sales strategies.
Advancement often leads to executive roles like Vice President of Sales or Chief Revenue Officer, especially when one demonstrates success in revenue growth, team leadership, and market expansion. Mastery of sales operations and effective marketing synergy also positions candidates for broader strategic responsibilities.
Certifications like Certified Hospitality Sales Professional (CHSP) or credentials in revenue management can elevate a Director of Sales’ profile in Louisiana. Additionally, familiarity with local business regulations and regional sales trends is highly valued by employers seeking competitive advantage.
Managing sales for an active adult community requires balancing occupancy optimization with personalized service. At Affinity Search, aligning sales tactics with community lifestyle preferences and navigating local market competition are key challenges for maintaining high resident satisfaction and revenue.
Affinity Search fosters growth by encouraging innovation, leadership autonomy, and continuous skill development. Directors of Sales receive resources for market research, leadership training, and cross-functional collaboration, empowering them to drive impactful sales strategies aligned with company goals.
Director of Sales roles in Gretna typically offer between $85,000 and $110,000 annually, depending on experience and company size. This range reflects the market's demand for skilled sales leaders who can effectively maximize occupancy and revenue in competitive hospitality settings.
Understanding local competitors is vital for crafting effective sales strategies. It enables Directors of Sales to identify market gaps, anticipate competitor moves, and tailor offerings that resonate with Gretna’s customer base, ultimately driving higher occupancy and stronger client retention.
A leasing-focused Director of Sales prioritizes occupancy rates, customer relationship management, and community engagement, differing from broader sales roles by emphasizing property-specific marketing and resident satisfaction alongside revenue targets.
Yes, the role combines strategic oversight with active participation in lead cultivation, including cold calls and appointments. This dual focus ensures Directors maintain close contact with key accounts while steering broader sales initiatives effectively.
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