Summary /Job Purpose
The Leasing Sales Director generates top-line revenue through outside direct sales and by identifying, developing, and maintaining property sales and marketing objectives. Responsible for maximizing the occupancy and the average daily rate of the Active Adult Community.
Main Responsibilities
- Assists in the development of the Marketing Plan and Key account action plans.
- Cultivates lead sources through direct sales calls/ appointments, cold calls, telemarketing, etc.
- Establishes and maintains close contact with assigned accounts and target accounts.
- Maintains well well-documented, accurate, organized, and up-to-date file management system to service the client, prospect, and employer in the most expedient, organized, and knowledgeable manner.
- Develop strong customer relations through frequent communication and professional, courteous, and ethical interpersonal interactions. Develops customer profiles and maintains an effective trace system, including dates and references, to best meet the client’s needs, resulting in superior account services and increased revenues.
- Conducts research, surveys, personal investigation, and studies marketplace and territory to effectively capitalize on the hotel’s/Community’s strengths and competitor’s weaknesses and capabilities.
- Controls departmental expenses on the property’s behalf to minimize hotel costs.
- Maintains active involvement in assigned community and industry organizations.
- Assists in ensuring that customers and residents are 100% satisfied with their hotel experience.
- Be aware of guest satisfaction scores and work toward increasing departmental and overall guest
and resident satisfaction.
- Performs other duties as assigned.
Qualification Standards
- Bachelor’s degree in business or equivalent combination of education and experience.
- Minimum of five years of hospitality sales experience. Minimum of three years of management
experience.
- Excellent leadership skills and strong revenue management skills. Must be innovative and selfmotivated.
- Must be able to work independently and have the drive to succeed.
- Knowledge of local competition and general industry trends
- Strong interpersonal and communication skills
- Excellent decision-making ability and analytical skills
- Knowledge of a variety of computer software applications
Freqently Asked Questions
Directors of Sales in Metairie must adapt sales tactics to regional consumer behaviors and competitor activity. Understanding local demographics and economic drivers enables crafting targeted marketing plans that maximize occupancy and revenue within the area's active adult communities.
Metairie’s hospitality sector shows steady demand for experienced sales leaders. Companies like Affinity Search often seek directors with proven networking and client management skills to drive growth in competitive local markets, reflecting a robust hiring landscape for such positions.
Proficiency in revenue management, customer relationship cultivation, and competitive market analysis is vital. Effective Directors of Sales exhibit strong communication, leadership, and innovative problem-solving to enhance occupancy rates and optimize departmental cost controls.
Progression often leads to senior executive roles such as Vice President of Sales or Chief Revenue Officer. Experience in strategic planning, team leadership, and revenue growth in sales marketing contexts positions professionals for broad leadership opportunities.
Beyond securing new business, this role involves maintaining detailed account records, developing marketing action plans, monitoring customer satisfaction metrics, and managing departmental budgets to align with overall organizational goals.
Affinity Search emphasizes ethical client engagement and innovation. Directors of Sales are expected to uphold these principles by building trustful customer relationships, fostering team motivation, and driving measurable revenue improvements aligned with company culture.
Navigating a competitive hospitality landscape with fluctuating demand requires flexible sales strategies. Directors must leverage local market insights and maintain strong networking ties to sustain occupancy and rate optimization amid regional economic shifts.
Directors of Sales in Metairie generally earn between $90,000 and $130,000 annually, depending on experience and company size. Competitive compensation reflects the role’s strategic impact on revenue generation and leadership within hospitality sales operations.
Employers prioritize candidates with bachelor’s degrees in business or related fields, coupled with substantial hospitality sales and management experience. Familiarity with regional competitors and strong interpersonal skills enhances a candidate’s suitability.
Success hinges on understanding community values and maintaining active participation in industry groups. Directors must embrace collaborative communication styles prevalent in the region to foster client loyalty and team cohesion.
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