Regional Sales Manager

A Regional Sales Manager in packaging, especially for food and beverage CPGs, needs deep expertise in rigid or flexible packaging materials, strong negotiation skills, and the ability to tailor packaging solutions. Unlike general sales roles, this position demands industry-specific knowledge to effectively grow market share in competitive packaging sectors.

In Texas, Regional Sales Managers often juggle extensive travel across diverse markets, requiring adaptability to local food and beverage trends. The state's large CPG presence means managers focus heavily on relationship-building and customizing packaging solutions to meet regional client needs, which can differ markedly from practices in other states.

Progression paths often lead to Regional Sales Director roles or strategic business development positions within packaging or CPG firms. Success in this role hinges on proven sales growth, leadership in managing key accounts, and expanding territory influence, which can open doors to executive-level responsibilities.

Horizon Search, Inc. offers Regional Sales Managers access to innovative packaging portfolios and a robust client network within the food and beverage sector. Their focus on sustainability and quality equips sales professionals with competitive advantages to build lasting customer relationships and drive revenue growth.

For Texas-based roles, Horizon Search emphasizes adaptability to a vast regional market, requiring managers to leverage local packaging industry insights. They expect proactive identification of new business opportunities and collaboration with cross-functional teams to customize solutions fitting the state's diverse CPG landscape.

Regional Sales Managers in Dallas typically earn between $90,000 and $130,000 annually, depending on experience and company size. Packaging industry roles, especially those involving rigid and flexible solutions for food and beverage clients, often command competitive pay aligned with regional cost of living and market demand.

Dallas's vibrant CPG and packaging industries create strong demand for skilled Regional Sales Managers, yet competition remains stiff. Candidates with specialized packaging experience and deep client networks stand out, while demonstrating negotiation prowess and strategic territory growth is crucial to securing roles.

Given Texas's size and dispersed CPG clients, Regional Sales Managers should be prepared for frequent regional travel to maintain and expand accounts. This role demands flexibility and efficient time management to cover diverse markets while delivering tailored packaging solutions and strengthening customer partnerships.

Certifications like Certified Sales Executive (CSE) or memberships in packaging-focused organizations such as the Flexible Packaging Association (FPA) boost credibility. Locally, connections with Texas Packaging Association chapters can provide networking advantages and insights into regional market trends.

Collaborating with Horizon Search, Inc. enables Regional Sales Managers to leverage a strong brand reputation and innovative packaging technologies. This support fosters confidence in proposing sustainable, customized options, enhancing client trust and facilitating long-term partnerships in the food and beverage CPG sector.