Jobloria
Regional Sales Manager
Affinity Search
Location : Lithonia, GA, 30058
Job Type : Full Time / Part Time
Salary : $120,000 - $140,000 per year
Date Posted : 2 December 2025
Regional Sales Manager
Salary:$120,000 - $140,000 per year
Location:Atlanta, GA
Posted:November 17 2025
Minimum Degree:
Relocation Assistance:Not Available
Job Title:Regional Sales Manager – Rigid & Flexible Packaging (Food & Beverage CPGs)
Location:Can be located anywhere in GA
MUST HAVE RIGID OR FLEXIBLE PLASTIC PACKAGING EXPERIENCE
Company Overview:
Our client is a leading provider of innovative rigid and flexible packaging solutions, serving major Consumer Packaged Goods (CPG) companies in the food and beverage industry. With a commitment to sustainability, product quality, and customer satisfaction, they offer a diverse portfolio of packaging solutions designed to enhance brand value and operational efficiency.
Position Overview:
We are seeking a results-drivenRegional Sales Managerto drive growth and develop strategic relationships with large food and beverage CPG clients. This role will be responsible for identifying new business opportunities, managing key accounts, and expanding market share within the assigned territory. The ideal candidate will have a strong background in packaging sales, a deep understanding of the food and beverage industry, and a proven track record of meeting and exceeding sales targets.
Key Responsibilities:
Develop and execute a strategic sales plan to drive revenue growth within the assigned region.
Identify, target, and establish relationships with large CPG companies in the food and beverage market.
Manage and expand existing accounts by providing exceptional customer service and identifying upsell opportunities.
Collaborate with internal teams, including product development, marketing, and operations, to deliver customized packaging solutions that meet client needs.
Conduct market analysis to identify trends, opportunities, and competitive positioning.
Negotiate pricing, contracts, and terms with customers to maximize profitability while ensuring long-term partnerships.
Represent the company at industry events, trade shows, and customer meetings.
Prepare and deliver sales presentations, proposals, and forecasts to senior leadership.
Qualifications & Requirements:
Bachelor’s degree in Business, Sales, Marketing, or a related field (preferred).
5+ years of sales experience in rigid and/or flexible packaging, specifically selling to large food and beverage CPGs.
Proven track record of successfully managing and growing a sales territory.
Excellent negotiation, communication, and relationship-building skills.
Ability to travel within the region as required.
Self-motivated, results-oriented, and able to work independently in a fast-paced environment.
If you are a motivated sales professional with a passion for packaging solutions and a strong network in the food and beverage industry, we encourage you to apply!
Apply for this position
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Freqently Asked Questions
Focusing on rigid and flexible plastic packaging knowledge is crucial for excelling as a Regional Sales Manager in food and beverage CPGs. Understanding material properties and client needs enhances tailored sales strategies, increasing deal closures and client trust within this niche market.
Sales experts often progress from account management to territory leadership, eventually reaching director-level roles. In Georgia's packaging sector, combining sales achievements with deep industry insights can open pathways to regional director or national sales leadership positions.
Managers are expected to consistently grow revenue by securing large CPG clients and expanding existing accounts. Meeting aggressive quotas involves strategic prospecting, client relationship management, and collaboration with product teams to offer innovative packaging solutions.
Affinity Search integrates sustainability by promoting eco-friendly packaging options to food and beverage clients. Their sales managers leverage this commitment to differentiate offerings, aligning client goals with environmental trends while driving market share growth.
Cross-department cooperation is vital; sales managers work closely with marketing, product development, and operations to customize packaging solutions. This synergy ensures proposals meet client needs, improving satisfaction and fostering long-term partnerships.
Competitive compensation typically falls between $120,000 and $140,000 annually, reflecting expertise in packaging sales to large CPG clients. This range considers regional market demand and the specialized knowledge required for high-value contract negotiations.
Lithonia benefits from steady demand due to its proximity to Atlanta's robust food and beverage industries. This location offers ample opportunities for sales leaders with packaging experience, though competition remains tight among candidates skilled in flexible and rigid packaging solutions.
While not always mandatory, certifications in sales management, supply chain logistics, or packaging technology can enhance a candidate’s profile. These credentials demonstrate commitment to industry standards and may improve negotiation leverage within Georgia’s competitive packaging sales environment.
Affinity Search emphasizes sustainability and innovation, demanding sales managers who can integrate eco-conscious packaging solutions with strategic client growth. Their approach fosters long-term partnerships through customized offerings tailored to major food and beverage CPGs.
Candidates should possess in-depth understanding of food-grade packaging requirements, regulatory considerations, and consumer trends. This expertise enables precise client engagement and effective communication of product benefits, critical for success in Affinity Search’s targeted market.
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