Jobloria
Director of Sales
Affinity Search
Location : Westwego, LA, 70094
Job Type : Full Time / Part Time
Salary : $70,000 - $75,000 per year
Date Posted : 2 December 2025
Summary /Job Purpose
The Leasing Sales Director generates top-line revenue through outside direct sales and by identifying, developing, and maintaining property sales and marketing objectives. Responsible for maximizing the occupancy and the average daily rate of the Active Adult Community.
Main Responsibilities
- Assists in the development of the Marketing Plan and Key account action plans.
- Cultivates lead sources through direct sales calls/ appointments, cold calls, telemarketing, etc.
- Establishes and maintains close contact with assigned accounts and target accounts.
- Maintains well well-documented, accurate, organized, and up-to-date file management system to service the client, prospect, and employer in the most expedient, organized, and knowledgeable manner.
- Develop strong customer relations through frequent communication and professional, courteous, and ethical interpersonal interactions. Develops customer profiles and maintains an effective trace system, including dates and references, to best meet the client’s needs, resulting in superior account services and increased revenues.
- Conducts research, surveys, personal investigation, and studies marketplace and territory to effectively capitalize on the hotel’s/Community’s strengths and competitor’s weaknesses and capabilities.
- Controls departmental expenses on the property’s behalf to minimize hotel costs.
- Maintains active involvement in assigned community and industry organizations.
- Assists in ensuring that customers and residents are 100% satisfied with their hotel experience.
- Be aware of guest satisfaction scores and work toward increasing departmental and overall guest
and resident satisfaction.
- Performs other duties as assigned.
Qualification Standards
- Bachelor’s degree in business or equivalent combination of education and experience.
- Minimum of five years of hospitality sales experience. Minimum of three years of management
experience.
- Excellent leadership skills and strong revenue management skills. Must be innovative and selfmotivated.
- Must be able to work independently and have the drive to succeed.
- Knowledge of local competition and general industry trends
- Strong interpersonal and communication skills
- Excellent decision-making ability and analytical skills
- Knowledge of a variety of computer software applications
Freqently Asked Questions
At Affinity Search, the Director of Sales is pivotal in driving occupancy for active adult communities in Westwego by crafting targeted sales strategies that leverage local market insights, boosting occupancy and average daily rates while maintaining strong client relationships in this competitive Louisiana region.
Affinity Search emphasizes innovative sales leadership for their Director of Sales by focusing on direct outreach, meticulous client profiling, and proactive community involvement in Westwego, fostering a culture where ethical sales practices and customer satisfaction are paramount to revenue growth.
Engagement includes active participation in local industry groups and community organizations, enabling the Director of Sales to build trust and brand recognition. This local networking supports lead generation and competitive advantage tailored to Westwego’s unique market dynamics.
Proficiency in revenue management, strategic marketing collaboration, and analytical decision-making are critical. A Director of Sales excels by integrating sales operations with client-centric service models, enhancing both occupancy rates and customer satisfaction in complex hospitality environments.
Directors of Sales often advance into executive roles such as VP of Sales or Chief Revenue Officer, leveraging their expertise in market development, team leadership, and operational strategy to influence broader organizational growth within hospitality or real estate sectors.
Certifications like Certified Sales Leader (CSL) or Hospitality Sales and Marketing Association International (HSMAI) credentials are valued locally, enhancing a Director's credibility and effectiveness by demonstrating commitment to industry best practices in Westwego's competitive market.
Westwego offers a moderate demand with fewer competitors than metropolitan hubs like New Orleans. This can provide greater opportunity for sales directors to make significant market impact, although it requires deep local knowledge to outpace established hospitality firms.
A Director of Sales in Westwego typically earns between $85,000 and $115,000 annually, influenced by experience, company size, and property portfolio. Given Affinity Search's focus on active adult communities, compensation often includes performance incentives tied to occupancy and revenue goals.
Success is also gauged by customer satisfaction scores, effective account management, and cost control initiatives. Affinity Search values leaders who foster long-term client loyalty and operational efficiency, reflecting their holistic approach to sales and service excellence in Westwego.
Challenges include balancing competitive pricing with occupancy targets in a niche active adult community market, navigating local economic factors, and maintaining up-to-date client records to ensure personalized service, all while aligning with Affinity Search’s strategic growth objectives.
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