Regional Sales Manager
Salary:$120,000 - $140,000 per year
Location:Atlanta, GA
Posted:November 17 2025
Minimum Degree:
Relocation Assistance:Not Available
Job Title:Regional Sales Manager – Rigid & Flexible Packaging (Food & Beverage CPGs)
Location:Can be located anywhere in GA
MUST HAVE RIGID OR FLEXIBLE PLASTIC PACKAGING EXPERIENCE
Company Overview:
Our client is a leading provider of innovative rigid and flexible packaging solutions, serving major Consumer Packaged Goods (CPG) companies in the food and beverage industry. With a commitment to sustainability, product quality, and customer satisfaction, they offer a diverse portfolio of packaging solutions designed to enhance brand value and operational efficiency.
Position Overview:
We are seeking a results-drivenRegional Sales Managerto drive growth and develop strategic relationships with large food and beverage CPG clients. This role will be responsible for identifying new business opportunities, managing key accounts, and expanding market share within the assigned territory. The ideal candidate will have a strong background in packaging sales, a deep understanding of the food and beverage industry, and a proven track record of meeting and exceeding sales targets.
Key Responsibilities:
Develop and execute a strategic sales plan to drive revenue growth within the assigned region.
Identify, target, and establish relationships with large CPG companies in the food and beverage market.
Manage and expand existing accounts by providing exceptional customer service and identifying upsell opportunities.
Collaborate with internal teams, including product development, marketing, and operations, to deliver customized packaging solutions that meet client needs.
Conduct market analysis to identify trends, opportunities, and competitive positioning.
Negotiate pricing, contracts, and terms with customers to maximize profitability while ensuring long-term partnerships.
Represent the company at industry events, trade shows, and customer meetings.
Prepare and deliver sales presentations, proposals, and forecasts to senior leadership.
Qualifications & Requirements:
Bachelor’s degree in Business, Sales, Marketing, or a related field (preferred).
5+ years of sales experience in rigid and/or flexible packaging, specifically selling to large food and beverage CPGs.
Proven track record of successfully managing and growing a sales territory.
Excellent negotiation, communication, and relationship-building skills.
Ability to travel within the region as required.
Self-motivated, results-oriented, and able to work independently in a fast-paced environment.
If you are a motivated sales professional with a passion for packaging solutions and a strong network in the food and beverage industry, we encourage you to apply!
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Freqently Asked Questions
A Regional Sales Manager specializing in packaging plays a pivotal role by crafting tailored sales strategies that align with food and beverage client needs. They build strategic partnerships, optimize product offerings, and leverage market insights to amplify brand visibility and increase revenue streams within their territory.
Top performers in this field combine deep industry knowledge of packaging materials with exceptional negotiation prowess, strong relationship-building capabilities, and the agility to adapt sales tactics to evolving consumer packaged goods trends, particularly within food and beverage sectors.
Unlike purely transactional sales jobs, Regional Sales roles demand strategic planning, territory analysis, and high-level client engagement. Managers balance account expansion, cross-department collaboration, and competitive positioning to sustain long-term growth across diverse market segments.
Salaries for Regional Sales Managers in Tucker, GA, especially those in rigid and flexible packaging targeting CPG clients, generally range from $120,000 to $140,000 annually. This reflects the specialized expertise and regional market demand for experienced sales professionals.
Atlanta's robust food and beverage CPG industry fuels a strong need for Regional Sales Managers with packaging expertise. The competition is moderate to high due to the area's concentration of major brands seeking innovative packaging solutions and strategic sales leadership.
While not mandatory, certifications like Certified Sales Professional (CSP) or specialized packaging courses can bolster credibility. Local networking through Atlanta’s packaging and CPG associations also significantly enhances market insight and client trust.
Affinity Search emphasizes strategic client engagement and sustainable packaging solutions, providing Regional Sales Managers with opportunities to lead high-impact projects. This environment fosters skill growth in negotiation, market analysis, and cross-functional collaboration unique to the CPG packaging space.
Navigating diverse client needs and balancing competitive pricing while maintaining profitability can be complex. Additionally, staying ahead of sustainability trends and regulatory changes in packaging requires continuous learning and agility to tailor solutions effectively.
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