Jobloria
Regional Sales Manager
Affinity Search
Location : Douglasville, GA, 30134
Job Type : Full Time / Part Time
Salary : $120,000 - $140,000 per year
Date Posted : 2 December 2025
Regional Sales Manager
Salary:$120,000 - $140,000 per year
Location:Atlanta, GA
Posted:November 17 2025
Minimum Degree:
Relocation Assistance:Not Available
Job Title:Regional Sales Manager – Rigid & Flexible Packaging (Food & Beverage CPGs)
Location:Can be located anywhere in GA
MUST HAVE RIGID OR FLEXIBLE PLASTIC PACKAGING EXPERIENCE
Company Overview:
Our client is a leading provider of innovative rigid and flexible packaging solutions, serving major Consumer Packaged Goods (CPG) companies in the food and beverage industry. With a commitment to sustainability, product quality, and customer satisfaction, they offer a diverse portfolio of packaging solutions designed to enhance brand value and operational efficiency.
Position Overview:
We are seeking a results-drivenRegional Sales Managerto drive growth and develop strategic relationships with large food and beverage CPG clients. This role will be responsible for identifying new business opportunities, managing key accounts, and expanding market share within the assigned territory. The ideal candidate will have a strong background in packaging sales, a deep understanding of the food and beverage industry, and a proven track record of meeting and exceeding sales targets.
Key Responsibilities:
Develop and execute a strategic sales plan to drive revenue growth within the assigned region.
Identify, target, and establish relationships with large CPG companies in the food and beverage market.
Manage and expand existing accounts by providing exceptional customer service and identifying upsell opportunities.
Collaborate with internal teams, including product development, marketing, and operations, to deliver customized packaging solutions that meet client needs.
Conduct market analysis to identify trends, opportunities, and competitive positioning.
Negotiate pricing, contracts, and terms with customers to maximize profitability while ensuring long-term partnerships.
Represent the company at industry events, trade shows, and customer meetings.
Prepare and deliver sales presentations, proposals, and forecasts to senior leadership.
Qualifications & Requirements:
Bachelor’s degree in Business, Sales, Marketing, or a related field (preferred).
5+ years of sales experience in rigid and/or flexible packaging, specifically selling to large food and beverage CPGs.
Proven track record of successfully managing and growing a sales territory.
Excellent negotiation, communication, and relationship-building skills.
Ability to travel within the region as required.
Self-motivated, results-oriented, and able to work independently in a fast-paced environment.
If you are a motivated sales professional with a passion for packaging solutions and a strong network in the food and beverage industry, we encourage you to apply!
Apply for this position
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Freqently Asked Questions
Experts in this role excel in negotiation, client relationship building, and strategic sales planning tailored to rigid and flexible packaging markets. Familiarity with CPG industry trends and packaging innovations is crucial for driving growth and securing large accounts.
Career paths often progress from regional sales coordinator roles to management and eventually director-level positions. Success hinges on consistent territory growth, deep industry knowledge, and leadership in cross-functional collaboration within the food and beverage packaging niche.
Challenges include navigating competitive pricing negotiations, adapting to evolving sustainability demands, and maintaining strong client engagement across diverse CPG accounts. Effective market analysis and responsiveness to client needs are essential for overcoming these hurdles.
Affinity Search emphasizes innovative, sustainable packaging solutions with a strong focus on client partnerships. Their approach blends market insight with customized sales strategies, fostering a collaborative environment that supports long-term growth within the regional food and beverage sector.
The company provides exposure to high-profile CPG clients and encourages strategic involvement in product development. Managers gain access to cutting-edge packaging trends and leadership support that drives both personal advancement and regional market expansion.
This salary bracket aligns competitively with local industry standards for experienced sales managers in packaging and CPG sectors. It reflects the specialized expertise required and the strategic responsibilities inherent in managing key accounts across Georgia's dynamic market.
Douglasville shows steady growth in packaging sales roles due to its proximity to Atlanta’s robust CPG industry. Employers seek candidates with packaging expertise and strong regional networks, making this market moderately competitive with ample opportunities.
While formal certifications aren't mandatory, credentials related to supply chain management, sales strategy, and sustainability practices enhance credibility. Membership in industry groups like the Flexible Packaging Association can also boost local networking and career prospects.
Managers carry broader duties including strategic planning, contract negotiation, and leading account expansions, whereas coordinators typically support sales processes and data management. The managerial role demands autonomous decision-making and direct client relationship stewardship.
This position offers the chance to influence product innovation through tailored packaging solutions while driving substantial revenue growth. It blends technical knowledge with sales acumen, ideal for those passionate about sustainability and consumer goods dynamics.
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