Summary /Job Purpose
The Leasing Sales Director generates top-line revenue through outside direct sales and by identifying, developing, and maintaining property sales and marketing objectives. Responsible for maximizing the occupancy and the average daily rate of the Active Adult Community.
Main Responsibilities
- Assists in the development of the Marketing Plan and Key account action plans.
- Cultivates lead sources through direct sales calls/ appointments, cold calls, telemarketing, etc.
- Establishes and maintains close contact with assigned accounts and target accounts.
- Maintains well well-documented, accurate, organized, and up-to-date file management system to service the client, prospect, and employer in the most expedient, organized, and knowledgeable manner.
- Develop strong customer relations through frequent communication and professional, courteous, and ethical interpersonal interactions. Develops customer profiles and maintains an effective trace system, including dates and references, to best meet the client’s needs, resulting in superior account services and increased revenues.
- Conducts research, surveys, personal investigation, and studies marketplace and territory to effectively capitalize on the hotel’s/Community’s strengths and competitor’s weaknesses and capabilities.
- Controls departmental expenses on the property’s behalf to minimize hotel costs.
- Maintains active involvement in assigned community and industry organizations.
- Assists in ensuring that customers and residents are 100% satisfied with their hotel experience.
- Be aware of guest satisfaction scores and work toward increasing departmental and overall guest
and resident satisfaction.
- Performs other duties as assigned.
Qualification Standards
- Bachelor’s degree in business or equivalent combination of education and experience.
- Minimum of five years of hospitality sales experience. Minimum of three years of management
experience.
- Excellent leadership skills and strong revenue management skills. Must be innovative and selfmotivated.
- Must be able to work independently and have the drive to succeed.
- Knowledge of local competition and general industry trends
- Strong interpersonal and communication skills
- Excellent decision-making ability and analytical skills
- Knowledge of a variety of computer software applications
Freqently Asked Questions
In Belle Chasse's competitive market, a Director of Sales should excel in strategic thinking, team motivation, and client relationship management. Affinity Search values leaders who can independently drive revenue growth while adapting to local sales dynamics and hospitality trends.
Maximizing occupancy requires blending targeted outreach, personalized client engagement, and leveraging community strengths. Directors of Sales implement data-driven marketing plans and cultivate leads through persistent communication, aligning service offerings with prospective residents’ needs.
Yes, navigating seasonal fluctuations and local competition demands in-depth market research and adaptable sales strategies. Directors must also foster strong community ties and maintain guest satisfaction to sustain occupancy and revenue in this region.
Affinity Search prefers candidates with a bachelor's degree or equivalent experience, at least five years in hospitality sales, and three years in management. Expertise in revenue management, local market knowledge, and strong communication skills are crucial for success.
The company emphasizes collaboration between sales and marketing, expecting the director to contribute to plan development and execute key account strategies that align with broader business goals, ensuring occupancy targets and daily rate optimization.
Belle Chasse's hospitality sector seeks skilled sales directors actively, but candidates with proven innovation and local market expertise stand out. Demand is steady, yet competition intensifies for roles requiring both sales acumen and community engagement.
Salaries for Director of Sales positions in Belle Chasse generally range from $90,000 to $130,000 annually, depending on experience and company size. Performance bonuses tied to occupancy and revenue targets often supplement base pay.
This position balances both external client engagement and internal leadership. Directors cultivate leads through direct sales activities while steering marketing initiatives and managing staff to maximize property occupancy and revenue.
Daily responsibilities include strategizing marketing plans, conducting sales calls, maintaining detailed client records, and analyzing market trends. The role demands proactive communication and decision-making to drive occupancy and guest satisfaction.
Affinity Search encourages involvement in local industry groups and continuous market research, providing resources and networking opportunities that help directors anticipate competitor moves and adapt sales tactics accordingly.
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