Jobloria
Regional Sales Manager
Affinity Search
Location : Lithia Springs, GA, 30122
Job Type : Full Time / Part Time
Salary : $120,000 - $140,000 per year
Date Posted : 2 December 2025
Regional Sales Manager
Salary:$120,000 - $140,000 per year
Location:Atlanta, GA
Posted:November 17 2025
Minimum Degree:
Relocation Assistance:Not Available
Job Title:Regional Sales Manager – Rigid & Flexible Packaging (Food & Beverage CPGs)
Location:Can be located anywhere in GA
MUST HAVE RIGID OR FLEXIBLE PLASTIC PACKAGING EXPERIENCE
Company Overview:
Our client is a leading provider of innovative rigid and flexible packaging solutions, serving major Consumer Packaged Goods (CPG) companies in the food and beverage industry. With a commitment to sustainability, product quality, and customer satisfaction, they offer a diverse portfolio of packaging solutions designed to enhance brand value and operational efficiency.
Position Overview:
We are seeking a results-drivenRegional Sales Managerto drive growth and develop strategic relationships with large food and beverage CPG clients. This role will be responsible for identifying new business opportunities, managing key accounts, and expanding market share within the assigned territory. The ideal candidate will have a strong background in packaging sales, a deep understanding of the food and beverage industry, and a proven track record of meeting and exceeding sales targets.
Key Responsibilities:
Develop and execute a strategic sales plan to drive revenue growth within the assigned region.
Identify, target, and establish relationships with large CPG companies in the food and beverage market.
Manage and expand existing accounts by providing exceptional customer service and identifying upsell opportunities.
Collaborate with internal teams, including product development, marketing, and operations, to deliver customized packaging solutions that meet client needs.
Conduct market analysis to identify trends, opportunities, and competitive positioning.
Negotiate pricing, contracts, and terms with customers to maximize profitability while ensuring long-term partnerships.
Represent the company at industry events, trade shows, and customer meetings.
Prepare and deliver sales presentations, proposals, and forecasts to senior leadership.
Qualifications & Requirements:
Bachelor’s degree in Business, Sales, Marketing, or a related field (preferred).
5+ years of sales experience in rigid and/or flexible packaging, specifically selling to large food and beverage CPGs.
Proven track record of successfully managing and growing a sales territory.
Excellent negotiation, communication, and relationship-building skills.
Ability to travel within the region as required.
Self-motivated, results-oriented, and able to work independently in a fast-paced environment.
If you are a motivated sales professional with a passion for packaging solutions and a strong network in the food and beverage industry, we encourage you to apply!
Apply for this position
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Freqently Asked Questions
Targeting large CPG companies in Georgia requires a mix of relationship-driven approaches and data-backed market analysis. Emphasizing sustainable, innovative rigid and flexible packaging solutions can differentiate your pitch, especially when aligned with regional consumer trends and operational efficiencies.
Regional Sales in packaging demands industry-specific knowledge, particularly around rigid and flexible plastics, and a strategic mindset to manage complex B2B accounts. Unlike general sales jobs, it blends technical product understanding with negotiation skills tailored to large consumer packaged goods clients.
Advancement often leads to director-level roles overseeing broader territories or multiple product lines. Building expertise in packaging innovation and sustainability can open doors to leadership positions influencing corporate strategy within food and beverage CPG sectors.
Lithia Springs and the greater Atlanta region have a growing demand for sales leaders familiar with packaging for food and beverage due to expanding CPG companies. Candidates with proven regional networks and flexible plastic packaging experience are highly sought after, reflecting competitive hiring dynamics locally.
Salaries for Regional Sales Managers in Lithia Springs typically align closely with Atlanta figures, ranging between $120,000 and $140,000 annually. However, benefits and bonuses may vary, influenced by company scale and local competition within the packaging sales market.
Affinity Search provides access to a strong portfolio of sustainable packaging solutions and fosters collaboration with internal teams like marketing and product development. This approach equips Regional Sales Managers to tailor proposals effectively, enhancing client relationships and market penetration.
Affinity Search emphasizes innovative, sustainable packaging solutions and prioritizes strategic partnerships with large food and beverage CPG clients. Their focus on operational efficiency and customized service sets their Regional Sales Managers apart in both market approach and client engagement.
Travel is essential for fostering face-to-face relationships with key clients and attending regional trade events. Navigating Georgia’s diverse markets requires adaptability, with time management skills crucial to balancing client meetings, presentations, and territory analysis.
The Southeastern US, notably Georgia, shows robust competition due to the concentration of food and beverage CPG companies seeking packaging expertise. Candidates with specialized knowledge in rigid and flexible plastics and proven sales territory growth generally have a competitive edge.
Holding a bachelor's degree in business or marketing combined with over five years of sales experience in rigid or flexible packaging elevates candidacy. Strong negotiation skills, a track record of exceeding sales goals, and a deep network in the food and beverage industry are equally critical.
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