Regional Sales Manager
Salary:$120,000 - $140,000 per year
Location:Atlanta, GA
Posted:November 17 2025
Minimum Degree:
Relocation Assistance:Not Available
Job Title:Regional Sales Manager – Rigid & Flexible Packaging (Food & Beverage CPGs)
Location:Can be located anywhere in GA
MUST HAVE RIGID OR FLEXIBLE PLASTIC PACKAGING EXPERIENCE
Company Overview:
Our client is a leading provider of innovative rigid and flexible packaging solutions, serving major Consumer Packaged Goods (CPG) companies in the food and beverage industry. With a commitment to sustainability, product quality, and customer satisfaction, they offer a diverse portfolio of packaging solutions designed to enhance brand value and operational efficiency.
Position Overview:
We are seeking a results-drivenRegional Sales Managerto drive growth and develop strategic relationships with large food and beverage CPG clients. This role will be responsible for identifying new business opportunities, managing key accounts, and expanding market share within the assigned territory. The ideal candidate will have a strong background in packaging sales, a deep understanding of the food and beverage industry, and a proven track record of meeting and exceeding sales targets.
Key Responsibilities:
Develop and execute a strategic sales plan to drive revenue growth within the assigned region.
Identify, target, and establish relationships with large CPG companies in the food and beverage market.
Manage and expand existing accounts by providing exceptional customer service and identifying upsell opportunities.
Collaborate with internal teams, including product development, marketing, and operations, to deliver customized packaging solutions that meet client needs.
Conduct market analysis to identify trends, opportunities, and competitive positioning.
Negotiate pricing, contracts, and terms with customers to maximize profitability while ensuring long-term partnerships.
Represent the company at industry events, trade shows, and customer meetings.
Prepare and deliver sales presentations, proposals, and forecasts to senior leadership.
Qualifications & Requirements:
Bachelor’s degree in Business, Sales, Marketing, or a related field (preferred).
5+ years of sales experience in rigid and/or flexible packaging, specifically selling to large food and beverage CPGs.
Proven track record of successfully managing and growing a sales territory.
Excellent negotiation, communication, and relationship-building skills.
Ability to travel within the region as required.
Self-motivated, results-oriented, and able to work independently in a fast-paced environment.
If you are a motivated sales professional with a passion for packaging solutions and a strong network in the food and beverage industry, we encourage you to apply!
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Freqently Asked Questions
Atlanta's packaging sales sector is growing steadily, but candidates with expertise in rigid or flexible packaging for food and beverage CPGs face moderate competition. Local demand favors those with strong networks and proven success managing regional accounts, especially within sustainable packaging solutions.
Regional Sales Managers in Georgia often travel within the state to meet key food and beverage clients, attend trade shows, and conduct market analysis. Flexibility and readiness for frequent regional trips are essential to nurture relationships and capitalize on business growth opportunities.
Proficiency in negotiating contracts, deep knowledge of rigid and flexible plastic packaging, and understanding food and beverage market trends help a Regional Sales professional excel. Strong communication and account management abilities are crucial for expanding market share and building lasting client partnerships.
Definitely. Demonstrating consistent revenue growth, strategic client management, and leadership in packaging sales can pave the way to senior leadership positions such as Regional Sales Director or Vice President of Sales, especially within companies focused on innovative packaging solutions.
Experience with food and beverage CPGs, proven sales track record, and negotiation skills largely determine salary within this range. Additionally, familiarity with sustainable packaging and ability to manage key accounts in the region contribute to compensation competitiveness.
Affinity Search emphasizes candidates who bring a specialized background in rigid or flexible packaging sales to the food and beverage industry. Their recruitment focuses on aligning strategic sales skills with sustainable packaging innovation to enhance client relationships and market penetration.
Affinity Search facilitates access to a diverse portfolio of packaging solutions and encourages collaboration across product development and marketing teams. This synergy empowers Regional Sales Managers to customize proposals and negotiate effectively, strengthening ties with top-tier food and beverage companies.
Atlanta’s role stands out due to its focus on sustainable packaging within a dynamic food and beverage market. The regional emphasis on innovative rigid and flexible packaging solutions, combined with Georgia’s growing CPG landscape, offers sales managers distinct growth and networking opportunities.
While a bachelor’s degree in business or marketing is preferred, hands-on experience with packaging sales and a strong client network often outweigh formal certifications. Knowledge of sustainable packaging trends is increasingly valued by Atlanta employers in this sector.
Navigating diverse client needs, negotiating competitive contracts, and staying ahead of evolving packaging innovations are key challenges. Additionally, balancing travel demands within Georgia while customizing solutions to meet sustainability goals requires adaptability and strategic foresight.
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