Jobloria
Director of Sales
Affinity Search
Location : Ama, LA, 70031
Job Type : Full Time / Part Time
Salary : $70,000 - $75,000 per year
Date Posted : 2 December 2025
Summary /Job Purpose
The Leasing Sales Director generates top-line revenue through outside direct sales and by identifying, developing, and maintaining property sales and marketing objectives. Responsible for maximizing the occupancy and the average daily rate of the Active Adult Community.
Main Responsibilities
- Assists in the development of the Marketing Plan and Key account action plans.
- Cultivates lead sources through direct sales calls/ appointments, cold calls, telemarketing, etc.
- Establishes and maintains close contact with assigned accounts and target accounts.
- Maintains well well-documented, accurate, organized, and up-to-date file management system to service the client, prospect, and employer in the most expedient, organized, and knowledgeable manner.
- Develop strong customer relations through frequent communication and professional, courteous, and ethical interpersonal interactions. Develops customer profiles and maintains an effective trace system, including dates and references, to best meet the client’s needs, resulting in superior account services and increased revenues.
- Conducts research, surveys, personal investigation, and studies marketplace and territory to effectively capitalize on the hotel’s/Community’s strengths and competitor’s weaknesses and capabilities.
- Controls departmental expenses on the property’s behalf to minimize hotel costs.
- Maintains active involvement in assigned community and industry organizations.
- Assists in ensuring that customers and residents are 100% satisfied with their hotel experience.
- Be aware of guest satisfaction scores and work toward increasing departmental and overall guest
and resident satisfaction.
- Performs other duties as assigned.
Qualification Standards
- Bachelor’s degree in business or equivalent combination of education and experience.
- Minimum of five years of hospitality sales experience. Minimum of three years of management
experience.
- Excellent leadership skills and strong revenue management skills. Must be innovative and selfmotivated.
- Must be able to work independently and have the drive to succeed.
- Knowledge of local competition and general industry trends
- Strong interpersonal and communication skills
- Excellent decision-making ability and analytical skills
- Knowledge of a variety of computer software applications
Freqently Asked Questions
Thriving as a Director of Sales in Ama, LA demands strong strategic vision, adaptability to local market trends, and excellent interpersonal skills. Mastery in revenue management and the ability to cultivate lasting client relationships are critical to driving sales growth in this competitive region.
With increasing experience, a Director of Sales in hospitality transitions from operational tasks to focusing on strategic partnerships, revenue forecasting, and team leadership. This progression enhances influence over market positioning and fosters innovation in sales and marketing tactics.
Many Directors of Sales advance into senior executive roles like VP of Sales or Chief Revenue Officer. The pathway often involves expanding responsibilities in sales strategy, cross-department collaboration, and broader business development initiatives.
Affinity Search emphasizes professional growth with tailored leadership development programs and access to cutting-edge sales analytics tools. Their culture fosters innovation, encouraging Directors of Sales to implement creative strategies within a supportive team environment.
Affinity Search facilitates strong market presence by providing Directors of Sales with robust CRM platforms and local networking opportunities. This ensures effective engagement with clients and prospects, enhancing customer relationships and driving sustainable revenue.
Directors of Sales in Ama, LA typically earn between $95,000 and $130,000 annually, influenced by experience and company size. This range reflects the competitive hospitality market and the demand for strong leadership in sales operations.
Hiring for sales leadership in Ama is moderately competitive, with a preference for candidates demonstrating proven hospitality sales success and local market knowledge. Networking and industry involvement often tip the scale in favor of top applicants.
Directors must navigate seasonal demand fluctuations and local competitor pricing strategies. Achieving optimal occupancy without sacrificing daily rates requires insightful market analysis and agile sales tactics tailored to the active adult community’s preferences.
Proficiency in data-driven decision-making, innovative lead cultivation, and ethical client engagement are vital. A strong grasp of territory dynamics combined with motivational leadership empowers Directors to exceed revenue targets.
An effective day blends strategic planning, direct client interactions, and collaboration with marketing teams. Directors prioritize pipeline development through cold calls and account nurturing, while monitoring performance metrics to adjust approaches dynamically.
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