Summary /Job Purpose
The Leasing Sales Director generates top-line revenue through outside direct sales and by identifying, developing, and maintaining property sales and marketing objectives. Responsible for maximizing the occupancy and the average daily rate of the Active Adult Community.
Summary /Job Purpose
The Leasing Sales Director generates top-line revenue through outside direct sales and by identifying, developing, and maintaining property sales and marketing objectives. Responsible for maximizing the occupancy and the average daily rate of the Active Adult Community.
Main Responsibilities
- Assists in the development of the Marketing Plan and Key account action plans.
- Cultivates lead sources through direct sales calls/ appointments, cold calls, telemarketing, etc.
- Establishes and maintains close contact with assigned accounts and target accounts.
- Maintains well well-documented, accurate, organized, and up-to-date file management system to service the client, prospect, and employer in the most expedient, organized, and knowledgeable manner.
- Develop strong customer relations through frequent communication and professional, courteous, and ethical interpersonal interactions. Develops customer profiles and maintains an effective trace system, including dates and references, to best meet the client’s needs, resulting in superior account services and increased revenues.
- Conducts research, surveys, personal investigation, and studies marketplace and territory to effectively capitalize on the hotel’s/Community’s strengths and competitor’s weaknesses and capabilities.
- Controls departmental expenses on the property’s behalf to minimize hotel costs.
- Maintains active involvement in assigned community and industry organizations.
- Assists in ensuring that customers and residents are 100% satisfied with their hotel experience.
- Be aware of guest satisfaction scores and work toward increasing departmental and overall guest
and resident satisfaction.
- Performs other duties as assigned.
- Assists in the development of the Marketing Plan and Key account action plans.
- Cultivates lead sources through direct sales calls/ appointments, cold calls, telemarketing, etc.
- Establishes and maintains close contact with assigned accounts and target accounts.
- Maintains well well-documented, accurate, organized, and up-to-date file management system to service the client, prospect, and employer in the most expedient, organized, and knowledgeable manner.
- Develop strong customer relations through frequent communication and professional, courteous, and ethical interpersonal interactions. Develops customer profiles and maintains an effective trace system, including dates and references, to best meet the client’s needs, resulting in superior account services and increased revenues.
- Conducts research, surveys, personal investigation, and studies marketplace and territory to effectively capitalize on the hotel’s/Community’s strengths and competitor’s weaknesses and capabilities.
- Controls departmental expenses on the property’s behalf to minimize hotel costs.
- Maintains active involvement in assigned community and industry organizations.
- Assists in ensuring that customers and residents are 100% satisfied with their hotel experience.
- Be aware of guest satisfaction scores and work toward increasing departmental and overall guest
and resident satisfaction.
- Performs other duties as assigned.
Qualification Standards
- Bachelor’s degree in business or equivalent combination of education and experience.
- Minimum of five years of hospitality sales experience. Minimum of three years of management
experience.
- Excellent leadership skills and strong revenue management skills. Must be innovative and selfmotivated.
- Must be able to work independently and have the drive to succeed.
- Knowledge of local competition and general industry trends
- Strong interpersonal and communication skills
- Excellent decision-making ability and analytical skills
- Knowledge of a variety of computer software applications
- Bachelor’s degree in business or equivalent combination of education and experience.
- Minimum of five years of hospitality sales experience. Minimum of three years of management
experience.
- Excellent leadership skills and strong revenue management skills. Must be innovative and selfmotivated.
- Must be able to work independently and have the drive to succeed.
- Knowledge of local competition and general industry trends
- Strong interpersonal and communication skills
- Excellent decision-making ability and analytical skills
- Knowledge of a variety of computer software applications
Freqently Asked Questions
Leasing Sales Directors in Metairie often integrate hands-on outside sales activities like cold calling with the development of data-driven marketing plans. This dual approach helps maximize occupancy and daily rates, especially in active adult communities, by aligning outreach with local market trends and competitor analysis.
Successful Leasing Sales leaders exhibit innovative thinking, strong revenue management capabilities, and the ability to work autonomously. Exceptional interpersonal communication and analytical decision-making skills are essential to cultivate customer relationships and drive sustained occupancy growth.
Yes, directors must tailor sales strategies to appeal specifically to active adults, focusing on lifestyle benefits and community engagement. This niche requires thorough market research and personalized lead cultivation to ensure occupancy targets and guest satisfaction are met effectively.
Starting from leasing associate or specialist roles, individuals can progress to managerial and director positions by demonstrating leadership, strategic sales acumen, and revenue growth success. Continuous skills development in market analysis and client relationship management accelerates advancement.
At Recruiting Group Inc, the Leasing Sales Director is pivotal in aligning sales initiatives with broader marketing objectives. They foster strong client networks and maintain detailed account systems to boost occupancy and optimize daily rates, contributing directly to the company’s revenue goals.
The company emphasizes professional, courteous, and ethical interactions, expecting Leasing Sales Directors to build strong customer profiles and maintain frequent, meaningful contact. This approach ensures superior account service quality and enhances both client satisfaction and revenue streams.
While formal certifications are beneficial, deep knowledge of Metairie’s hospitality market and local competition often holds greater value. Candidates familiar with regional trends and community engagement typically enjoy higher demand and better opportunities in leasing management.
Metairie’s market is moderately competitive, with employers prioritizing candidates who demonstrate proven revenue growth and leadership in hospitality sales. Local economic factors and the presence of active adult communities shape demand, making adaptability and local insight key hiring criteria.
Leasing Sales Directors in Metairie typically earn between $75,000 to $95,000 annually, influenced by experience, company size, and property portfolio. Strong revenue management skills and a track record of maximizing occupancy can push compensation toward the higher end.
Experience in leasing builds essential skills in client relations, market research, and sales strategy development, all crucial for leadership at Recruiting Group Inc. Candidates with a history of managing accounts and driving occupancy rates are well-positioned to succeed in director-level positions.
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