Summary /Job Purpose
The Leasing Sales Director generates top-line revenue through outside direct sales and by identifying, developing, and maintaining property sales and marketing objectives. Responsible for maximizing the occupancy and the average daily rate of the Active Adult Community.
Summary /Job Purpose
The Leasing Sales Director generates top-line revenue through outside direct sales and by identifying, developing, and maintaining property sales and marketing objectives. Responsible for maximizing the occupancy and the average daily rate of the Active Adult Community.
Main Responsibilities
- Assists in the development of the Marketing Plan and Key account action plans.
- Cultivates lead sources through direct sales calls/ appointments, cold calls, telemarketing, etc.
- Establishes and maintains close contact with assigned accounts and target accounts.
- Maintains well well-documented, accurate, organized, and up-to-date file management system to service the client, prospect, and employer in the most expedient, organized, and knowledgeable manner.
- Develop strong customer relations through frequent communication and professional, courteous, and ethical interpersonal interactions. Develops customer profiles and maintains an effective trace system, including dates and references, to best meet the client’s needs, resulting in superior account services and increased revenues.
- Conducts research, surveys, personal investigation, and studies marketplace and territory to effectively capitalize on the hotel’s/Community’s strengths and competitor’s weaknesses and capabilities.
- Controls departmental expenses on the property’s behalf to minimize hotel costs.
- Maintains active involvement in assigned community and industry organizations.
- Assists in ensuring that customers and residents are 100% satisfied with their hotel experience.
- Be aware of guest satisfaction scores and work toward increasing departmental and overall guest
and resident satisfaction.
- Performs other duties as assigned.
- Assists in the development of the Marketing Plan and Key account action plans.
- Cultivates lead sources through direct sales calls/ appointments, cold calls, telemarketing, etc.
- Establishes and maintains close contact with assigned accounts and target accounts.
- Maintains well well-documented, accurate, organized, and up-to-date file management system to service the client, prospect, and employer in the most expedient, organized, and knowledgeable manner.
- Develop strong customer relations through frequent communication and professional, courteous, and ethical interpersonal interactions. Develops customer profiles and maintains an effective trace system, including dates and references, to best meet the client’s needs, resulting in superior account services and increased revenues.
- Conducts research, surveys, personal investigation, and studies marketplace and territory to effectively capitalize on the hotel’s/Community’s strengths and competitor’s weaknesses and capabilities.
- Controls departmental expenses on the property’s behalf to minimize hotel costs.
- Maintains active involvement in assigned community and industry organizations.
- Assists in ensuring that customers and residents are 100% satisfied with their hotel experience.
- Be aware of guest satisfaction scores and work toward increasing departmental and overall guest
and resident satisfaction.
- Performs other duties as assigned.
Qualification Standards
- Bachelor’s degree in business or equivalent combination of education and experience.
- Minimum of five years of hospitality sales experience. Minimum of three years of management
experience.
- Excellent leadership skills and strong revenue management skills. Must be innovative and selfmotivated.
- Must be able to work independently and have the drive to succeed.
- Knowledge of local competition and general industry trends
- Strong interpersonal and communication skills
- Excellent decision-making ability and analytical skills
- Knowledge of a variety of computer software applications
- Bachelor’s degree in business or equivalent combination of education and experience.
- Minimum of five years of hospitality sales experience. Minimum of three years of management
experience.
- Excellent leadership skills and strong revenue management skills. Must be innovative and selfmotivated.
- Must be able to work independently and have the drive to succeed.
- Knowledge of local competition and general industry trends
- Strong interpersonal and communication skills
- Excellent decision-making ability and analytical skills
- Knowledge of a variety of computer software applications
Freqently Asked Questions
Managing leasing sales in Metairie’s active adult sector demands balancing occupancy and rates while navigating local market trends. This role requires keen insight into community preferences and competitor strategies, ensuring revenue growth through tailored marketing and relationship-building specific to local demographic needs.
Leadership for leasing sales roles in Louisiana hinges on innovation, strong communication, and revenue management skills. Effective directors inspire teams, harness local market knowledge, and drive customer satisfaction, all while adapting to regional hospitality trends and fostering community connections essential for sustained performance.
A Leasing Sales Director often progresses toward senior real estate management or executive roles within hospitality and property management. Mastery of sales strategy, team leadership, and market analytics opens pathways to regional director positions or specialized roles in commercial leasing operations.
I Tech Consulting Partners emphasizes leveraging Metairie’s unique market dynamics by integrating targeted sales calls and community involvement, enhancing lead generation. Their approach fosters deep client relationships and data-driven marketing, aligning the Leasing Sales Director’s efforts closely with regional occupancy and revenue goals.
At I Tech Consulting Partners, the Leasing Sales Director role blends strategic revenue growth with hands-on community engagement, focusing heavily on active adult communities. This contrasts with other firms that may prioritize commercial leasing or broader property types, making this position uniquely specialized in demographic-driven occupancy maximization.
In Metairie, a Leasing Sales Director can expect salaries ranging from $75,000 to $105,000 annually, commensurate with experience and sales performance. This aligns with Louisiana’s hospitality sector norms, factoring in local cost of living and the specialized nature of active adult community leasing.
Many believe leasing sales positions are primarily administrative, but in Metairie’s competitive market, they demand proactive sales leadership, market research, and client engagement. Understanding this is crucial, as success hinges on dynamic outreach and strategic revenue management beyond basic leasing tasks.
Competition in Metairie’s leasing landscape involves differentiating properties through personalized marketing and maintaining superior client relationships. Challenges include adapting to fluctuating occupancy demands and pricing strategies while staying ahead of nearby community developments and their promotional tactics.
Being active in local community organizations is vital for a Leasing Sales Director in Metairie, as it builds trust and brand visibility. This engagement connects leasing efforts with resident satisfaction and local networking, which are key drivers for occupancy rates and long-term revenue in the active adult sector.
Proficiency in CRM platforms, data analysis tools, and marketing software is essential for managing client profiles, tracking leads, and optimizing sales strategies at I Tech Consulting Partners. Such digital competence enables efficient file management and insightful market research, directly impacting leasing success.
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